This week, Kevin and Rachel chat with Ben Labay, Managing Director at Speero, about data-fueled experimentation, experimentation frameworks, and the role of leadership in decision-making. Our biggest takeaway? That sometimes data isn’t just the hard numbers in a spreadsheet—it’s qualifying and quantifying experiences and gut feelings into value propositions to make big changes in your organization.

Learn more about T3 Custom at ⁠t3custom.com⁠ and speakMoney at ⁠speakmoney.xyz⁠

Theme music by ⁠Cake Without Candles

Everyone has heard the saying that a piece of content has nine lives. Some call that repurposing, others say refreshing, but we call it atomization. This week, Kevin and Rachel are joined by Charles Samuel, our VP of Digital Strategy at T3 Custom, to discuss what atomizing content is and why it’s an essential part of any content distribution strategy. We also cover why “repurposing content” is an outdated term and how you should think about it instead.

Learn more about T3 Custom at t3custom.com and speakMoney at speakmoney.xyz

Theme music by Cake Without Candles

This week, Kevin and Rachel chat with Tory Kindlick, VP Demand Generation at Refine Labs, about the principles of building a culture of experimentation through strategic budget and hiring decisions. Of course, we also took the time to pick Tory’s brain on the state of demand gen today, covering the importance of self-reported attribution and rethinking content ROI.

Learn more about speakMoney at speakmoney.xyz

Theme music by Cake Without Candles