Full article and links available at: tashcorbin.com/532

Today’s episode of the Heart-Centred Business Podcast might feel a little left of centre for a business show, but I promise—this conversation is powerful, and I’m bringing it right back to business results by the end. If you’re feeling low on optimism about the world, your future, your business, or even your community, first up, you’re absolutely not alone. But what if I told you that optimism, especially in chaotic times, is actually a competitive advantage?

Let’s go deeper into why optimism isn’t just wishful thinking—and how to harness it, even when the world feels like, well, a bit of a bin fire.

Why the World Feels Like It’s in Decline

Let’s start with the obvious: everything feels a little out of control right now. There’s chaos, there’s uncertainty. If you belong to a marginalised community or you’re not one of those billionaires in politicians’ pockets, it’s probably even harder to feel optimistic about your own future, let alone the future of your community or the planet.

If I asked a crowd “Is the world getting better or worse?” I’d bet a huge chunk would say “worse.” That belief is so common, it has a name: declinism. This isn’t just pessimism—the opposite of optimism—it’s the assumption that the whole world is declining. Here’s the kicker: even self-identified optimists can still believe the world is on a downward spiral. All the “evidence” we see seems to back that up.

But the truth? Both things are happening at once. There are areas getting worse, and others improving. It’s hard to even agree on basic facts as a group, so when it comes to something as massive as “the state of the world,” there’s no single answer.

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Full article and links available at: tashcorbin.com/531

This one’s going to be blunt and to the point. I want to talk about a 2012-era social media strategy that way too many people are still following—and why it’s time to let it go. I’ll share the backstory, the pitfalls, what to do instead, and how this simple shift could seriously change the game for your business.

Old School Social Media Advice We Just Need to Ditch

I can’t believe I still hear this advice: meet your audience “where they’re at”—which apparently means you should be on every single social platform. If some of your people are on TikTok, you’ve got to be there; others are on Instagram, there too; Facebook, Pinterest, YouTube... You “should” be everywhere.

This social media strategy came from the early days of online business—think 2011 and 2012. Gary Vee’s book, Jab, Jab, Jab, Right Hook (with all its punchy analogies!), was all about the idea of creating lots of platform-specific content, nudging and niggling your audience along until you hit them with your offer.

Back then, Gary Vee was everywhere—posting custom content to every platform, and encouraging everyone else to do the same. And if you were around in the early days, you’ll remember the “golden age” of social media: Facebook and Twitter feeds were chronological, there were ZERO algorithms, and your posts had a good chance of actually being seen.

During that time, posting three times a day on your Facebook page was the recommendation! Some people kept up, but most of us stuck to one post a day. You’d share those posts to groups, invite your email list to check them out, and people would see your stuff—even if you only had a handful of followers.

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Full article and links available at: tashcorbin.com/530

Have you ever tried to use affirmations in your business only to run into a brick wall—your own brain telling you, “That’s not true”? You’re not alone. In this episode of the Heart-Centred Business Podcast, I’m sharing my real experiences (including my struggles) with affirmations, along with practical ways to make them work for you, even if you don't believe them right now.

My Early Struggles With Affirmations

I’ll be honest—I’ve definitely experienced times when I don't believe my affirmations, especially when what I’m trying to affirm feels really far from my current reality. When I first started my business, for example, I told a mindset coach, “I just feel like I’m not organised enough to be a business owner.” She told me to repeat out loud, “I am so organised. I am such an organised person. My business runs like clockwork,” and so on. No matter what version we tried, my brain just kept shouting, “No you’re not!” Every time I said it, either out loud or in front of the mirror, my mind argued back.

So Many Affirmations, So Many Arguments

I’ve been in business since 2013, and there have always been some affirmations that stick and some that just spark an argument in my head because I don't believe them. The idea behind affirmations is that if you repeat something enough, your brain will eventually build a neural pathway to match. Sometimes that’s true. But other times, standing in front of the mirror gritting my teeth and repeating affirmations I don’t believe just creates a sense of dissonance instead of momentum toward my goals.

But I actually celebrate when I find that gap—the space where affirmations feel really tough or impossible, and I don't believe them. The affirmations we struggle with the most often give us clues about the core mindset blocks or self-sabotage we most need to address.

...read the full article at: tashcorbin.com/530

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