Before every Amazon purchase, before hiring a company or even that impulse purchase at Target (that you definitely didn't walk in planning to make), there are 2 questions running in the back of your head (and you probably don't even know they're there).

1. How am I going to feel about myself if I do this?
2. How are other people going to see me?

In other words, your self-image and your social image.

These 2 questions influence far more of our purchasing decisions than most people realize, and understanding them is crucial to understanding your customers and creating marketing that gets customers to take action.

In this video, I'll break down:

• why these questions matter
• how they influence the purchases we make
• real-world examples of how brands answer them every day

From running shoes to insulated water bottles, you'll start to see that the best marketing never sells a product… It sells a version of who we want to be.

RESOURCES

→ Check out my FREE workshop: https://taliawolf.com/workshop

→ Get my NEW book (Emotional Targeting): https://taliawolf.com/book

CONNECT WITH ME

LinkedIn: https://www.linkedin.com/in/taliagw/

Twitter: https://twitter.com/TaliaGw

Website: https://getuplift.co/

AI might be able to scale your content, but it can't tell you what your customers really need to hear. We just proved it (again) with a recent skincare client of ours…

Their setup: great product (with TONS of 5 ⭐ reviews), strong organic following, high-volume paid traffic… but they had a conversion problem that wouldn't move no matter what they tested.

Our deep Emotional Targeting Audit surfaced a whole hierarchy of customer insights for them. And the first one they tested became their best-performing ad in under a week… and from there, the team applied more insights to their product page and organic content.

This is what Optimize Everywhere with Emotional Targeting looks like in practice.

In the video I share how we turned around their skincare sales results:

1. How we surfaced what a key segment of their buyers was actually thinking when they saw "transform in 7 days" ads
2. How we picked paid ads as their fastest validation channel (and how you can find YOURS)
3. How we moved one section of the product page that pulled the whole customer journey together (and why most teams skip this step entirely)

Want this kind of insight working for your own brand? Book a call to talk about our Emotional Targeting Audit → https://getuplift.co/conversion-optimization-audits/

3 weeks before launch, we threw out my book cover and started over.

This is Part 2 of the story behind my book, Emotional Targeting. Last week I talked about how I wrote the book.

This week, Jessica Noel (my COO) interviews me about the marketing side of it... how we launched it, how we're still selling it a year later and the strategy behind it. Some of it worked really well. Some of it completely flopped. I'm getting into all of it.

We cover:
→ Why we scrapped the original cover at the last minute (and the big risk we took instead)
→ The pre-launch bonuses, and why they matter more than you'd think
→ The best piece of advice I got, which took all the pressure off launch day
→ Launching on the road across 16 speaking engagements
→ How the book ended up becoming one of my best salespeople

If you're thinking about publishing your own book, this is the behind-the-scenes of my experience.

Get the book "Emotional Targeting: Win Hearts, Boost Sales, Own the Market" plus the resource bundle → taliawolf.com/book

Watch Part 1 first: How I Wrote My First Book (1 Year Later) → https://youtu.be/XoLyZi0M5EM?si=lXqdushEsUADlGaC

Heart Before Cart is available wherever you listen to podcasts.