Healthcare Rap cover art

Healthcare Rap

Healthcare Rap

By: Shift Forward Health
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Summary

Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026.

Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones.

It's more than a show; it's a mission.

Topics for 2026:

  • Connected fitness
  • GLP-1's / weight loss
  • Wearables
  • Longevity and diagnostics
  • Food as medicine / nutrition
  • Preventive health and wellness
  • Digital Front Door
  • Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health
  • Digital health and consumer brands making waves and new entrants making a splash

Topics not covered:

  • Clinical leadership
  • Cybersecurity
  • Health information management
  • Interoperability
  • Revenue cycle
2026 Ultera Digital, LLC
Economics Hygiene & Healthy Living Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Why Amenities Health Pivoted to Premium Memberships (#503)
    May 12 2026

    Aasim Saeed, Founder of Amenities Health, joins Jared for real talk about building in the direct to consumer health space, why he doesn't consider the current U.S. healthcare system to be patient-centric at all, and his pivot to powering health system-based concierge and premium offerings.

    All that, plus the Flava of the Week about the new Google Health App and Fitbit Air. Do Google’s latest health products signal a battle for the consumer health operating system, and will they make good on the promise to make health and wellness personalized, preventive, and proactive?

    ANNOUNCING THE RAP COLLABORATIVE

    Exciting news! We’re launching the Rap Collaborative, a curated group of founders, builders, and operators working together to grow the adoption of consumer-centered health. Through content, community, and co-creation, members help shape what’s next and get their perspective in front of the industry.

    Interested in being part of it? Contact jared@ulteradigital.com.

    (#503)

    See omnystudio.com/listener for privacy information.

    Show More Show Less
    32 mins
  • How to Address the Patient-Tech Disconnect With Scheduling (#502)
    May 5 2026

    Rom Cohen, Co-Founder of Hyro, talks about the state of patient communication, Hyro’s new research on the topic, and how an unsophisticated approach to AI means lots of patients don’t get treated.

    All that, plus the Flava of the Week about Walmart’s new Clinical Trial Centers. What is the goal of the new centers, and what happens when we continue to underestimate how retail reinvents itself?

    ANNOUNCING THE RAP COLLABORATIVE

    Exciting news! We’re launching the Rap Collaborative, a curated group of founders, builders, and operators working together to grow the adoption of consumer-centered health. Through content, community, and co-creation, members help shape what’s next and get their perspective in front of the industry.

    Interested in being part of it? Contact jared@ulteradigital.com.

    (#502)

    See omnystudio.com/listener for privacy information.

    Show More Show Less
    Less than 1 minute
  • Wei-Li Shao on Omada's IPO & the Rapidly Evolving GLP-1 Market (#501)
    Apr 28 2026

    Wei-Li Shao returns to talk about Omada Health’s IPO, the rapidly evolving landscape of GLP-1 therapies, market complexities associated with AI-driven innovation, and what it all tells us about consumer behaviors.

    All that, plus the Flava of the Week comparing funding trends from Rock Health and Fitt Insider’s latest reports. Where are checks being written for digital health, and what parallels are we seeing in the greater wellness landscape?

    ANNOUNCING THE RAP COLLABORATIVE

    Exciting news! We’re launching the Rap Collaborative, a curated group of founders, builders, and operators working together to grow the adoption of consumer-centered health. Through content, community, and co-creation, members help shape what’s next and get their perspective in front of the industry.

    Interested in being part of it? Contact jared@ulteradigital.com.

    (#501)

    See omnystudio.com/listener for privacy information.

    Show More Show Less
    31 mins
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