Send us Fan Mail

In this episode, business and marketing coach Lu Trujillo joins the conversation to unpack why so many high-achieving women feel unsafe holding money, praise, and momentum, even when success is clearly working. That internal pressure to spend, fix, or prove doesn’t come from a lack of strategy, but from a nervous system that associates success with risk.

Lu introduces a powerful framework of two inner narratives: the inherited voice shaped by upbringing and old wounds, and the intentional voice we author, the one that offers safety, steadiness, and self-trust. When that second voice is missing, success triggers over-delivering, people-pleasing, perfectionism, imposter syndrome, and avoidance of necessary boundaries.

This conversation reframes the solution, sharing that it’s not more hustle or self-optimization, but creating safety in the body so growth doesn’t feel threatening. When safety is present, wins can land, money can stay, and leadership becomes grounded instead of reactive.

If you’re a founder, practitioner, or ambitious professional who’s earning more yet feeling less regulated, this episode offers language, insight, and practical steps to rewrite your inner narrative, protect your energy, and lead from calm confidence rather than survival.

About Lu:
Lu Trujillo is a business and marketing coach who focuses on scaling female entrepreneurs who are on a mission to raise the standard of care while also getting paid their worth and tapping into their zone of genius. She has been in the marketing and sales space for over 10+ years and has worked with countless high achieving and career driven women who were ready to scale their impact, and has seen first hand how trauma shows up for these women as they advance in their career, in their relationship, in major life transitions even though the signs are not always obvious yet very much present.

Find Lu:
Instagram

Support the show

Follow us on Instagram, leave a review, and share your experiences – we'd love to hear what resonates with you! And don't forget we have a PREMIUM channel as well on Apple! Bonus episodes to help you heal faster.

Ready to take your healing journey up a notch? Our new audio course will walk you through the real foundations that have to come first before anything else can stick—awareness, emotions, nervous system regulation, boundaries, and trust.

The 1% shift that takes you from zero to one. And from one, everything else becomes possible. Learn more HERE.

Follow our Instagram page
Follow Kira on IG
Follow Denise on IG

Click here to download Kira's free self-love hypnosis audio or her free gut guide

Book a complimentary consult with Kira

Send us Fan Mail

The “what if they don’t like me?” spiral can hit even when you’ve done years of inner work and that’s exactly why we wanted to talk about it. We’re Kira and Denise, and we’re unpacking how people pleasing, wanting to be liked, and self-judgment stack on top of each other until you’re no longer acting like yourself. If you’ve ever replayed a conversation, drafted the “perfect” follow-up text, or tried to manage someone else’s feelings so you don’t get judged, you’ll recognize this pattern fast.

We connect the dots back to childhood conditioning and conditional love, where approval can feel like survival. Then we bring it into real life: work meetings, authority figures, social media comment sections, and the quiet ways we perform to stay “safe.” The point isn’t to make triggers disappear forever. Healing is the journey of noticing the old identity show up, building awareness, and choosing a new response that protects your energy, your boundaries, and your authenticity.

Support the show

Follow us on Instagram, leave a review, and share your experiences – we'd love to hear what resonates with you! And don't forget we have a PREMIUM channel as well on Apple! Bonus episodes to help you heal faster.

Ready to take your healing journey up a notch? Our new audio course will walk you through the real foundations that have to come first before anything else can stick—awareness, emotions, nervous system regulation, boundaries, and trust.

The 1% shift that takes you from zero to one. And from one, everything else becomes possible. Learn more HERE.

Follow our Instagram page
Follow Kira on IG
Follow Denise on IG

Click here to download Kira's free self-love hypnosis audio or her free gut guide

Book a complimentary consult with Kira

Send us Fan Mail

One tiny shift can make your whole life feel lighter, and it starts with a question we keep coming back to: why are we taking everything so seriously? Denise and Kira pull this thread from real everyday moments, from the weird tension people carry in public to the way we over-plan “fun” until it stops being fun. The point isn’t to ignore reality or pretend hard things don’t hurt. The point is to stop adding extra weight to experiences that don’t deserve it.

We talk about how seriousness becomes a default coping style, and what it costs your body and mind over time. Chronic stress impacts the nervous system, cortisol, blood sugar, sleep, and mood, which is why this conversation matters for functional medicine, holistic wellness, and emotional healing. We also connect joy to creativity and intuition: when your life is rigid and perfection-driven, your creativity shrinks, your intuition gets quieter, and even simple days start to feel exhausting.

If you’re ready to lighten the load and make your healing journey more livable, press play, subscribe, and share this with a friend who needs it. After you listen, will you leave a review and tell us what you’re going to enjoy more on purpose?

Support the show

Follow us on Instagram, leave a review, and share your experiences – we'd love to hear what resonates with you! And don't forget we have a PREMIUM channel as well on Apple! Bonus episodes to help you heal faster.

Ready to take your healing journey up a notch? Our new audio course will walk you through the real foundations that have to come first before anything else can stick—awareness, emotions, nervous system regulation, boundaries, and trust.

The 1% shift that takes you from zero to one. And from one, everything else becomes possible. Learn more HERE.

Follow our Instagram page
Follow Kira on IG
Follow Denise on IG

Click here to download Kira's free self-love hypnosis audio or her free gut guide

Book a complimentary consult with Kira