HVAC Owners Guide to Marketing Agency Accountability
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HVAC Owners Guide to Marketing Agency Accountability
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The webinar provides HVAC business owners with an accountability framework and 12 key questions to evaluate their marketing agency's performance. It emphasizes the importance of clear reporting, testing ad copy, adapting to seasonality, and optimizing landing pages for improved conversion rates. The presentation also offers a one-page dashboard for tracking marketing performance and a free marketing audit for attendees.
Takeaways
- Clear reporting is essential for evaluating marketing agency performance.
- Ad copy testing and landing page optimization are critical for campaign success.
Chapters
- 00:00 Introduction to HVAC Marketing
- 10:20 Ad Copy and Testing
- 16:43 One-Page Dashboard and Reporting
- 23:42 Identifying Opportunities in the Account
Full Webinar Replay
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