In this episode, we are joined by James Willis, Area Manager based in Norfolk, to discuss strategic nutrition planning for upcoming crop rotations. The conversation opens with an analysis of current geopolitical challenges and their macroeconomic impact on agriculture, before transitioning into a technical discussion on the critical relationship between sulphur and nitrogen in driving photosynthesis and maximizing nutrient use efficiency.

James emphasizes the financial necessity of mastering agronomic fundamentals, highlighting how sub-optimal soil pH can incur significant costs—and how regular soil sampling and leaf testing can mitigate these risks. Additionally, the episode explores recent grower feedback regarding a shift toward less intensive crop rotations, examines the broader market implications of wheat production challenges in the US and Australia, and evaluates the operational advantages of transitioning to liquid fertilisers.

The episode concludes with key, actionable advice from James to help growers navigate the complexities of the upcoming season.

In this episode of Grow the Future, we focus on a critical priority for livestock and dairy producers across the UK and Ireland: maximizing sward recovery and pasture productivity. Joining us to share his expertise is Philip Cosgrave, a specialist Grassland Agronomist with Yara UK and Ireland, who provides a comprehensive overview of the spring 2026 season from a grassland perspective and addresses the strategic decision between spring and autumn reseeding.

This discussion highlights targeted nutritional interventions to accelerate sward recovery, specifically reviewing the role of YaraVita Croplift Pro—a highly effective foliar fertiliser designed for co-application with herbicides to deliver a precise balance of essential nutrients. Furthermore, for maize growers looking to optimize crop establishment, the episode explores the strategic application of YaraVita CropBoost and YaraAmplix Optitrac, supported by a review of recent independent trial data demonstrating their significant impact on yield and quality.

In this episode of Grow the Future, Crop Nutrition Business Manager Nigel Mills joins the conversation to provide a comprehensive look at the current state of Irish grassland farming. The discussion opens with an overview of recent weather patterns across Ireland and their impact on the nutritional status of fields and paddocks, identifying the specific missing nutrients that often hinder optimal growth.

Nigel highlights the strategic benefits of using YaraMila Sulphur Cut, emphasizing its unique formulation where every single granule contains a consistent balance of essential elements for uniform spreading. Furthermore, the episode addresses supply chain concerns, reassuring farmers that product remains readily available within Ireland despite geopolitical conflicts in Iran. To conclude, Nigel shares expert advice on maximizing farm efficiency through the new YaraPlus mobile app, a digital tool now available for download on both Apple and Android devices.