I’m sitting down with my student Tyler Blankenship, a home technology contractor in Durham, North Carolina. Six months ago when he joined The Localpreneur Academy, his business felt like a rollercoaster. Some weeks he’d get calls… some weeks it was crickets.

Even though he’d been in business for 4 years, he wasn’t getting the traction he expected. He would "panic market" and make his to-do list a mile long to reach clients.

But once he joined The Localpreneur Academy, he constrained his marketing plan, focused on mastering ONE skill that could create consistent leads and committed to showing up from a totally different identity.

And within 6 months…

He's fully booked with a month-long waitlist

He landed his biggest project ever (10x bigger!)

And his confidence is on a completely different level

In this episode, he's sharing how you don’t need more tactics... you need a simpler plan + the belief to stick with it.

Mentioned in this episode:

• Work with Tyler at Elevate Technologies
• Follow him on Instagram @elevatehometech and on Facebook
• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

I genuinely think it’s going to get easier and easier to stand out as the local go-to in your city... even if your industry feels saturated.

And it’s not because you found the perfect viral hook or used the trend of the week.

It’s because the people who are going to win in 2026 and beyond are the ones creating original content. The content that sounds like you, feels like you and can’t be replicated.

In this episode, I’m breaking down what’s been happening online over the past few years (hello AI content + viral trend overload)… and how you can use this moment to become the one people remember, trust and choose locally.

Because reaching people and standing out are NOT the same thing.

And I want you to be remembered.

In this episode you’ll learn:

• Why AI content + viral trends have made everyone’s marketing look “good”… but also made it way harder to stand out (and what to do instead)
• The real difference between reaching more people and standing out as the local go-to they actually remember and trust
• The simple mindset shift that helps you step into your authority as the expert in your city

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

“If you’re not embarrassed by who you were 12 months ago, you didn’t learn enough.” In this episode, Leslie shows you why that cringe is proof you’re growing and how to use it to make the next 12 months your biggest growth year yet.

In this episode you’ll learn:

• Why you might not be changing fast enough and how to fix it
• How to speed up your learning curve by increasing your reps, especially with content and visibility
• How to stop doing the same things over and over and getting the same results

Mentioned in this episode:

• Follow me on Instagram @‌lesliepresnall
• Work with me inside The Localpreneur Academy
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.