Greg Cook of Neate Dupey Insurance Group on Protecting Business Livelihoods Beyond Basic Coverage
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In this episode of the Phoenix Business Brief Podcast, Greg Cook, a commercial insurance advisor with Neate Dupey Insurance Group, explains why insurance is more than a transactional product—it's a critical safeguard for business owners' livelihoods. Cook breaks down the essential coverages every business should consider, from general liability and workers' compensation to emerging risks like cyber threats and ransomware attacks. He also highlights common mistakes entrepreneurs make, including underestimating revenue and overlooking policy exclusions that can leave dangerous gaps. Drawing on his experience as a broker, Cook shares how customized coverage and strong client relationships help businesses navigate an increasingly complex risk environment, especially across multiple states.