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Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

By: Jeremy Young
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Welcome to "Google Ads Unleashed," the ultimate podcast for anyone who wants to harness the power of Google Ads to boost their online business. Whether you're an agency owner, E-Commerce marketer, or just someone who's interested in digital advertising, this show is for you.


In each episode, we'll dive deep into the world of Google Ads, exploring the latest strategies, techniques, and best practices for creating effective ad campaigns that deliver real results. Whether you're a seasoned pro or just getting started, you'll find plenty of valuable insights and actionable tips to take your advertising game to the next level.


We also bring in expert guests to share their insights and experiences, so you can learn from the best in the business. Our guests include successful E-Commerce entrepreneurs, marketing professionals, and Google Ads specialists who offer practical tips and advice.


With Google Ads constantly evolving, it can be hard to keep up with the latest trends and changes. That's why we're here to help. We break down complex topics into easy-to-understand language and provide actionable advice that you can implement right away.

Connect with Jeremy Young on LinkedIn for regular Google Ads updates, or email him on jeremy@younganddigital.marketing

© 2026 Google Ads Unleashed | Winning Strategies for E-Commerce Marketers Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Google Merchant Center Mistakes: 14 Issues Quietly Killing Your Shopping Campaigns (And How to Fix Them)

    Google Merchant Center Mistakes: 14 Issues Quietly Killing Your Shopping Campaigns (And How to Fix Them)
    Jun 28 2026

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    Your shopping campaigns could be bleeding revenue right now, and the problem isn't in your Google Ads account, it's in Merchant Center.

    In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through 14 of the most common Google Merchant Center mistakes he sees in real accounts, from unresolved product disapprovals, outdated feeds, and account-level misrepresentation suspensions, to neglected custom labels, unused add-ons, automated discounts, and the content API migration deadline that could break your feed entirely.

    Learn what a clean, healthy Merchant Center actually looks like, why pricing insights and supplemental feeds are two of the most underused levers in shopping, and how to fix the issues that are quietly costing you visibility, clicks, and conversions. If you haven't checked your Merchant Center recently, this episode is the audit you didn't know you needed.

    Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

    Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching
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    14 mins
  • Why ROAS Is Lying to You: How to Optimise Google Ads for Profit Instead of Revenue (Target POAS Explained)

    Why ROAS Is Lying to You: How to Optimise Google Ads for Profit Instead of Revenue (Target POAS Explained)
    Jun 21 2026

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    ROAS looks great on paper, but if Google can't see your margins, it's quietly pushing your least profitable products and costing you money.

    In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly why ROAS is a flawed optimisation signal for most ecommerce businesses, how to feed profit data directly into the Google Ads algorithm using conversion value rules, server-side tracking via Stape, or Profit Metrics, and why switching to target POAS can completely change which products Google chooses to prioritise.

    One client went from hovering at break-even despite a 20x on-platform ROAS to their most profitable week in the agency's entire collaboration, in under seven days of switching to profit-based conversion values. If you're scaling spend but profits aren't following, this episode will show you exactly why and what to do about it.

    Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

    Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching
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    18 mins
  • The Google Shopping Pricing Trick Your Competitors Don't Know About: Automated Discounts Setup Guide

    The Google Shopping Pricing Trick Your Competitors Don't Know About: Automated Discounts Setup Guide
    Jun 14 2026

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    Google's automated discounts feature just grew one client's gross profit by 25%, and it's now easier to set up than ever.

    In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly what automated discounts are, how Google's AI dynamically adjusts your product prices within a range you control to win more visibility, clicks, and conversions in the shopping auction, and why counterintuitively dropping prices can actually increase profit.

    Learn step by step how to set it up through Merchant Center, Shopify, or feed tools. If you're running shopping campaigns and haven't explored this feature yet, this episode gives you the full picture, including real results across impressions, clicks, orders, revenue, and gross profit from a live client account.

    Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

    Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching
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    18 mins
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