• Go To Market Strategies & Investing In Construction Tech | Lisa Diaz (Ex-Goldman Sachs Managing Director)

  • May 10 2024
  • Length: 1 hr and 24 mins
  • Podcast

Go To Market Strategies & Investing In Construction Tech | Lisa Diaz (Ex-Goldman Sachs Managing Director)

  • Summary

  • How do you find the most promising startups in construction tech?

    Join us for a breathtaking episode as we sit down with Wall Street mastermind Lisa Giuffra Diaz - Founder of Turf Advisory. She bought her first stocks when she was just 14 - and when she missed her train at Grand Central, she found her millions.

    Listen to this ex-Goldman Sachs powerhouse, as she reveals the roadmap to construction’s investment-oasis. From Wall Street boardrooms to construction sites, Lisa shares her path to identifying construction-tech winners – and separating wheat from the chaff. Find out how she targets the most promising ventures, tackles industry challenges, and learns from her missteps.

    This is a bookmark episode for all tech startups, VCs, and business owners in the construction world.

    Key Takeaways:

    • The Founder Filter: Understand Lisa's rigorous vetting process, highlighting how to spot founders with the resilience and vision to succeed
    • Pain Point Power (Attention startups and VCs): Discover the importance of identifying and solving genuine issues construction workers face as the cornerstone of successful investment
    • Building Beyond Borders: Get the inside track on Lisa's international expansion and how she conquered the shift to construction
    • The Margin Mission: Why thin margins are a construction epidemic, and how Lisa's focus on efficiency is turning the tide
    • The Rise of MWBEs: Explore how platforms like Tough Leaf empower minority and women-owned businesses in construction, and why investors are taking note
    • Financial Grit: Learn why investors demand strong financial discipline and a clear path to profitability in today's economic climate
    • Lessons from Failure: Gain insights from investment missteps and learn the importance of prudence when backing construction tech startups

    And much more.

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    This episode is brought to you by Shft—helping contractors like you leverage BIM to secure a leading position in the race towards construction’s digital future.


    Visit: https://maketheshft.digital

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    BuildVision is a procurement network for the $5T commercial construction market. We are transforming the commercial construction supply chain by bringing contractors, manufacturers, and project stakeholders onto a single software platform—revolutionizing how every component is sourced, purchased, and financed.

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    Timestamps:

    (00:00:00-00:02:44) Intro

    (00:02:37-00:12:30) Why Lisa Choose Construction

    (00:12:30-00:19:00) What Makes Construction Different From Other Sectors

    (00:19:00-00:21:15) How To Recognize A Bad Investment

    (00:21:15-00:24:07) About Turf Advisory

    (00:24:07-00:34:58) Tips To Improve Annual Recurring Revenue

    (00:34:58-00:40:31) Impact Of Business Cycles For Startups

    (00:40:31-00:45:10) Worst Investment Decision Made By Lisa

    (00:45:10-00:47:18) How To Prevent Misallocation Of Funds

    (00:47:18-01:07:05) Process To Follow While Onboarding People

    (01:07:05-01:11:10) Importance of Communication For Introvert Engineers

    (01:11:10-01:22:56) Quick QnA With Lisa

    (01:22:56-01:24:23) Outro

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