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Counter-urbanisation, also known as de-urbanisation, refers to the movement of people and economic activities away from major cities and into suburban or rural areas. This process represents a significant reversal of the traditional urbanisation trend that dominated the 19th and 20th centuries, where people migrated in large numbers from rural areas to cities in search of employment and opportunities. Counter-urbanisation has gained considerable prominence in recent decades, particularly in More Economically Developed Countries (MEDCs), as a response to various push and pull factors. This demographic shift has had notable and far-reaching effects on society, the economy, and the environment as rural populations increase and the character of these areas transforms.

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Urbanisation is the process by which an increasing proportion of a country’s population comes to live in towns and cities rather than in rural areas. This process has been one of the most powerful forces shaping society during the 20th and 21st centuries. It has changed where people live, how they work, and how they interact with the natural environment.

In 1900, only about 16% of the world’s population lived in urban areas. By 1960 this had risen to 34%, and by 2040 it is expected to reach around 67% — meaning two-thirds of all people will live in cities or towns. The shift has been global but has taken place at different speeds in different regions.

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Moisture in the Air - From Invisible Vapour to Wild Weather

Atmospheric moisture is all about how water moves between the surface and the air, constantly cycling through evaporation, condensation, clouds and precipitation. Think of the atmosphere as a leaky storage tank whose capacity depends strongly on temperature: warm air can hold a lot of water vapour, while cold air can only hold a little.​

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