In this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions.

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Connect With Our Co-Hosts:
Ardis Kadiu
https://www.linkedin.com/in/ardis/
https://twitter.com/ardis

Dr. JC Bonilla
https://www.linkedin.com/in/jcbonilla/
https://twitter.com/jbonillx

About The Enrollify Podcast Network:
Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Some of our favorites include The EduData Podcast and Visionary Voices: The College President’s Playbook.

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Connect with Us at the Engage Summit:
Exciting news — Ardis will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and would love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.

Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

In this episode, JC Bonilla from VaynerMedia discusses the key ideas from Gary Vaynerchuk's new book "Day Trade Attention". The host explore how social media has become the prime space for building brand relevance and driving sales. JC breaks down how social media algorithms work, favoring native content and meaningful engagement. He emphasizes the importance of organic reach, cohort-based marketing, and using social media insights to inform larger ad campaigns. This episode is a must-listen for anyone looking to understand and leverage the power of social media marketing in today's attention economy.

Day Trading Attention

• Introducing the concept of "Day Trade Attention" from Gary Vaynerchuk's book
• Attention as the new asset in marketing; eyes, ears and wallet
• The evolution of Gary Vaynerchuk's marketing strategies from email to social media

Ocean Spray TikTok Case Study

• Analyzing the viral Ocean Spray TikTok video
• The interplay of social media, brand awareness, and influencer marketing
• How a single organic post can drive massive sales and brand relevance

Social Media Algorithms & Organic Reach

• How social media algorithms work to amplify relevant content
• The importance of native, contextual creative in social media
• Understanding "meaningful engagement" - comments, shares, saves
• How organic reach validates content before paid promotion

Cohort-Based Social Media Marketing

• Moving from follower count to relevance and engagement
• Identifying and targeting cohorts based on interests and behaviors
• Testing and iterating on content based on organic performance
• Scaling successful organic content into larger ad campaigns

From Social Media to Super Bowl: The Planters Peanuts Case Study

• How a LinkedIn poll inspired a Super Bowl ad campaign for Planters Peanuts
• Using social media insights to inform creative briefs and large-scale campaigns
• The power of social listening and engagement to drive marketing strategy

- - - -

Connect With Our Co-Hosts:
Ardis Kadiu
https://www.linkedin.com/in/ardis/
https://twitter.com/ardis

Dr. JC Bonilla
https://www.linkedin.com/in/jcbonilla/
https://twitter.com/jbonillx

About The Enrollify Podcast Network:
Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Some of our favorites include The EduData Podcast and Visionary Voices: The College President’s Playbook.

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Connect with Us at the Engage Summit:
Exciting news — Ardis will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and would love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.

Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

In this episode of Generation AI, hosts JC Bonilla and Ardis Kadiu dive into the recent Microsoft Build and Google IO conferences, which were dominated by announcements around artificial intelligence. Microsoft revealed its vision for AI-powered PCs with Copilot, while Google showcased Gemini, its most advanced AI model, being integrated across its product suite. These developments will change the way we interact with technology, from search and productivity to everyday life. They also explore the potential impact on digital marketing and SEO as generative AI transforms web search. Tune in to understand how the AI wars between tech giants are shaping the future and what it means for higher education.

Microsoft Build: AI Takes Center Stage

• Microsoft unveils Copilot for PCs, a native AI experience
• Copilot agents like Recall assist with productivity tasks
• Discussion on the implications of AI-enhanced computing

Google IO: Gemini Everywhere

• Google bounces back with Gemini, its most advanced AI model
• Gemini integrated across Workspace, Gmail, Photos, and more
• Introduction of Gemini Flash for faster, cheaper AI applications

The Future of Web Search and SEO

• How generative AI summaries could impact website traffic
• Changing business models for search engines and digital marketing
• The importance of high-quality website content in the AI era

Project Astra: Google's Universal AI Agent

• A helpful AI agent for everyday life, using multimodal input
• Real-time video analysis and wearable integration
• Comparison to Microsoft's agent-based approach with Copilot

Embracing AI in Higher Education

• The need for universities to adapt to the AI revolution
• Potential applications of AI in student engagement and learning
• Closing thoughts on staying informed and innovative with AI

- - - -

Connect With Our Co-Hosts:
Ardis Kadiu
https://www.linkedin.com/in/ardis/
https://twitter.com/ardis

Dr. JC Bonilla
https://www.linkedin.com/in/jcbonilla/
https://twitter.com/jbonillx

About The Enrollify Podcast Network:
Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Some of our favorites include The EduData Podcast and Visionary Voices: The College President’s Playbook.

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Connect with Us at the Engage Summit:
Exciting news — Ardis will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and would love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.

Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!