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Gen C

Gen C

By: CoinDesk
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About this listen

 Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. Each week, our hosts Avery Akkineni of Vayner 3 and Sam Ewen from CoinDesk, will dive into how Fortune 500 brands and new start-ups alike are coming to the blockchain and utilizing new technologies, the creator economy and rewriting fandom/ownership to generate attention, gain customers and create value for their bottom line and those of their communities.CoinDesk Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Building Autonomous Health Systems in the Age of AI with Bryan Johnson

    Building Autonomous Health Systems in the Age of AI with Bryan Johnson
    Jan 13 2026
    From building Braintree to launching Blueprint, Bryan Johnson reveals how the systems architecture of FinTech and the philosophy of crypto are powering a new, autonomous roadmap to reverse human aging and operationalize immortality. Founder and CEO of Blueprint and Don’t Die, Bryan Johnson, joins Gen C to discuss why the philosophy of crypto has the same mindset required to solve human aging. Bryan reveals how he is applying FinTech systems-thinking to the human body through "Autonomous Health" and bio-algorithms. We explore his journey to reverse his biological age and why the tech community is the primary driver of the next great evolution in human existence. - Links mentioned from the podcast: Bryan's Twitter Blueprint Website Don’t Die Website - Follow us on Twitter: Sam Ewen, CoinDesk - From our sponsor: Check out CoinDesk's research report on KuCoin at: https://www.coindesk.com/research/kucoin-hits-record-market-share-as-2025-volumes-outpace-crypto-market - "Gen C" features host Sam Ewen. Executive produced by Uyen Truong.
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    29 mins
  • OpenSea’s Vision for a Unified Onchain Home with Adam Hollander

    OpenSea’s Vision for a Unified Onchain Home with Adam Hollander
    Dec 22 2025
    OpenSea, CMO, Adam Hollander reveals the high-stakes roadmap to transform the world’s leading NFT marketplace into a frictionless, universal hub for the entire onchain economy. From flipping digital land to becoming CMO for OpenSea, Adam Hollander shares his vision for the future of digital ownership. After surviving the NFT boom and bust, OpenSea is staging a major comeback by broadening its scope to every digital asset through a complete platform rebuild. He outlines a roadmap to transform OpenSea from a simple marketplace into a universal interface for the entire on-chain economy, abstracting away backend complexity to serve as the primary gateway for all digital culture and trade. - Links mentioned from the podcast: Adams's Twitter OpenSea Website -Follow us on Twitter: Sam Ewen, CoinDesk - From our sponsor: Check out CoinDesk's research report on GoPlus Security at: https://www.coindesk.com/research/protocol-research-goplus-security - "Gen C" features host Sam Ewen. Executive produced by Uyen Truong.
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    26 mins
  • Yorke Rhodes on Why Credible Neutrality is the Safety Net

    Yorke Rhodes on Why Credible Neutrality is the Safety Net
    Dec 15 2025
    Yorke Rhodes III, Co-Founder, Blockchain at Microsoft, reveals how Credible Neutrality and the convergence of AI agents and stablecoins are powering the next, decentralized wave of technological innovation. Drawing on lessons from the early internet, Yorke Rhodes III, Co-Founder, Blockchain at Microsoft, explains why credible neutrality is vital to prevent the centralization of Web2 and emphasizes the urgent need for digital provenance in the age of synthetic media. He details how the convergence of AI agents and stablecoins creates instant liquidity and accelerates enterprise value, urging the industry to think bigger for the next generation. - Links mentioned from the podcast: ⁠Yorke's Twitter Microsoft Blockchain Website -Follow us on Twitter: ⁠Sam Ewen⁠, ⁠CoinDesk⁠ -From our sponsors: Break the cycle of exploitation. Break down the barriers to truth. Break into the next generation of privacy. Break Free. Free to scroll without being monetized. Free from censorship. Freedom without fear. We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design. Break free with Midnight, visit ⁠midnight.network/break-free⁠ Need liquidity without selling your crypto? Take out a ⁠Figure Crypto-Backed Loan⁠, allowing you to borrow against your BTC, ETH, or SOL with 12-month terms and no prepayment penalties. They have the lowest rates in the industry at 8.91%, allowing you to access instant cash or buy more Bitcoin without triggering a tax event.Unlock your crypto’s potential today at Figure! ⁠https://figuremarkets.co/coindesk⁠ - "Gen C" features host Sam Ewen. Executive produced by Uyen Truong.
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    48 mins
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