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GTM Disrupted with Mike Smart

GTM Disrupted with Mike Smart

By: Egress Solutions
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 The pace of change has never been faster and yet it will never be this slow again. For the tech world, the rules for product and market success are continuously being disrupted. It is hard for product managers and product marketers to see clearly the radical changes that will impact product and market direction. Mike Smart of Egress Solutions sits with product marketing and product management leaders of the software and technology sector to explore trends that will impact their product and go-to-market decisions. Tune in for your fill of business, tech, and industry insights from thought leaders who change the game. Career Success Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • The New Playbook – Alignment, AI & Profitable Growth

    The New Playbook – Alignment, AI & Profitable Growth
    Feb 21 2025
    GTM Disrupted host Mike Smart grabs a few minutes with Nishant Taneja, a GTM and product marketing expert and thought leader to discuss how B2B SaaS leaders can align to drive profitable growth. Nishant shares his insights based on previous go-to-market experience with public and PE-owned companies like Barracuda, Wrike, Tata, and RingCentral. Nishant and Mike dive into a crucial but overlooked factor: The companies that will win aren’t just adopting AI—they’re building learning organizations. Key Takeaways from this Episode Include:  AI levels the playing field – human expertise is the differentiator  Retention & expansion are more valuable than new logos  Leaders must invest in upskilling their teams About Nishant Taneja Nishant is a Senior Marketing Executive with 12+ years of experience in B2B tech, specializing in cutting-edge cloud, SaaS, and AI solutions across cybersecurity, communications, and collaboration space. He has a proven track record of defining and executing GTM strategies and driving growth for startups, public and PE-owned companies like Barracuda, Wrike, Tata, and RingCentral. Nishant also advises Silicon Valley and Bengaluru-based tech startups on GTM and product marketing. To learn more about Nishant to go - https://www.linkedin.com/in/nishant/
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    40 mins
  • Growth and Revenue Architecture

    Growth and Revenue Architecture
    Dec 27 2024
    GTM Disrupted host Mike Smart meets with Roee Hartuv, a Revenue Architect at Winning by Design, a global B2B revenue consulting and training company. Roee shares insights from his work at Winning by Design, successfully implementing the "bowtie” framework and using a model driven approach scale SaaS companies no matter what stage they are. Roee and Mike unpack the critical challenges and opportunities facing SaaS companies as they emerge from the “crash” and shift to a more sustainable retention-first growth strategy. Key Takeaways:  How to transition from acquisition-focused to retention-driven growth.  Leveraging data models and the "bowtie" framework to unify the go-to-market teams  Overcoming the legacy mindset to achieve sustainable growth  The importance of building industry-wide standards to mature the SaaS space. Roee’s Bio: Roee Hartuv is a Revenue Architect at Winning by Design (WbD), working with SaaS scale-up companies to help them drive sustainable revenue growth. Hartuv is a B2B startup executive with more than 18 years of experience working at high-growth SaaS companies. With a penchant for accelerating business growth through optimizing sales strategies and customer success strategies, Hartuv is passionate about helping companies work toward better revenue. Previously, Hartuv held executive positions in sales and customer success at four different startups at various stages and segments. He helped growth-stage startups raise capital and implemented growth strategies. Throughout his career, Roee has built and managed sales, CS, and marketing teams. Hartuv holds an MBA from Tel Aviv University and a BA in Computer Science from the Interdisciplinary Center in Herzliya in Israel. Roee is based in Berlin, Germany. To learn more about Roee to go https://www.linkedin.com/in/roeehartuv/
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    32 mins
  • Customer Success Growth Strategies

    Customer Success Growth Strategies
    Dec 10 2024
    GTM Disrupted host Mike Smart and Rod Cherkas, author and CEO of HelloCCO explore how customer success has evolved into a key driver of growth in SaaS businesses. Rod draws on his extensive experience as a customer success leader at companies like RingCentral, Marketo, and Gainsight to inform the discussion. He shares insights from his new book, REACH, and explains how SaaS companies implement this framework to fuel top-line growth and generate expansion revenue. Key Takeaways from this Episode Include:  Leveraging Customer Success as a Growth Engine  Adopting the REACH Framework  Utilizing AI as a Transformational Tool for Customer Success About Rod Cherkas Rod Cherkas is a highly regarded consultant to CEOs, CCOs, CROs, and their customer-facing leaders. He has held post-sale executive roles at several customer-centric organizations, including Intuit, RingCentral, Marketo, and Gainsight. Currently, he is the Founder and CEO of HelloCCO, a strategy consulting firm that collaborates with innovative companies across various industries to develop, execute, and scale strategies for their customer-facing functions. Rod's work focuses on improving customer retention, increasing profitability, and optimizing productivity. He is the author of the bestselling books, "The Chief Customer Officer Playbook" and "REACH: A Framework for Driving Revenue Growth from Your Existing Customers." To learn more about Rod to go - https://www.linkedin.com/in/rodcherkas/ or https://rodcherkas.com/
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    37 mins
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