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Fully Booked: The Hidden Gems Author Podcast

Fully Booked: The Hidden Gems Author Podcast

By: Craig Tuch
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Author Craig Tuch has written a large number of books under a variety of pseudonyms, which have collectively sold hundreds of thousands of copies and had close to 100 million page reads. In 2016, he started HiddenGemsBooks.com as a way to help new and established self-published authors navigate the complex and often-changing world of self-publishing. Since then, Hidden Gems has become well known and respected for helping thousands of authors market their books more effectively and sell more copies through a variety of services, free tools, and a weekly blog. Roland Hulme’s 15+ years as an advertising executive in New York and London gave him an advantage when he turned his hand to writing, because no matter how good your stories are, you can’t sell any copies of a book that no one knows about. His targeted ads have led to his novels being bought and enjoyed by hundreds of thousands of readers. If you’re interested in ways to improve as a writer, or in learning about new or better ways to market, advertise and sell your books, then join Craig and Roland every Thursday as they talk with each other and their guests about a wide range of topics relevant to self-publishing and writing.Copyright 2022 All rights reserved. Art Economics Literary History & Criticism
Episodes
  • Fully Booked EP224: The Art of Grammar
    Apr 30 2026

    In this episode of Fully Booked, we sit down with Patty McGee to rethink a fundamental yet often intimidating aspect of writing. While many authors see grammar as a strict set of rules to follow, Patty invites us to view it as an art form, something fluid, expressive, and deeply connected to a writer’s voice. By shifting this perspective, grammar becomes less of a constraint and more of a creative tool for clarity and connection, easing the anxiety so many writers feel around it.

    Patty builds on this idea by exploring how grammar shifts depending on audience and context, and why intentional choices should matter more than rigid correctness. She emphasizes that mastery of language is not about memorizing rules, but about developing a sense of rhythm, meaning, and impact on the reader. For authors seeking to balance technical precision with an authentic voice, today's conversation is a helpful reminder that grammar can be more than just structure, but expression as well.

    Patty McGee

    https://pattymcgee.org/

    Hidden Gems

    Need our help publishing or marketing your book?

    https://www.hiddengemsbooks.com/author-services/

    All episode details and links:

    https://www.hiddengemsbooks.com/podcast

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    44 mins
  • Fully Booked EP223: The Long Game of a Working Writer
    Apr 23 2026

    In this episode of Fully Booked, we sit down with veteran author Matt Hughes to explore what it really means to build a sustainable writing career beyond the glare of bestseller lists. Drawing on decades of experience across genres, markets, and industries, Matt shares how his unconventional path from crime fiction to science fiction and fantasy led to a deeply rewarding creative life. His experience demonstrates how craft, persistence, and adaptability can shape a lasting career in publishing.

    Today’s discussion challenges common assumptions about success, which doesn't always require an author to become a household name. Modern publishing allows for multiple income opportunities for writers looking to make a living on their own terms, from magazine publishing and newsletters to Patreon support and building direct relationships with readers. It is not about chasing trends or mass appeal, but about understanding your voice, your audience, and committing to the long game of storytelling.

    Matt Hughes

    https://www.amazon.com/stores/author/B000APWEIQ

    Hidden Gems

    Need our help publishing or marketing your book?

    https://www.hiddengemsbooks.com/author-services/

    All episode details and links:

    https://www.hiddengemsbooks.com/podcast

    Show More Show Less
    48 mins
  • Fully Booked EP222: One Book Two Markets
    Apr 16 2026

    Marketing a cross-genre book can be challenging, but usually there’s at least some overlap between audiences. Romantic fantasy readers, for example, know exactly what they’re getting. But what happens when your book sits between two completely different markets? That’s the challenge facing this week’s guest, Charles E. Wallace Jr., whose story-driven book has the potential to appeal both to true crime readers and to those looking for practical guidance on protecting elderly parents from financial exploitation. Attempting to target two very different groups at once can dilute your core message, forcing tough decisions about positioning, audience focus, and how to present your book to the world.

    In today’s episode, Charles walks us through what he’s learned from navigating that challenge, as we discuss how to identify your primary audience, when to split your marketing versus unify it, and how to avoid getting lost between categories. At the same time, the conversation is driven by the gripping real-life story that led to the book in the first place. As compelling as that story is, it reinforces an important lesson: Even the strongest narrative won’t sell itself without a clear strategy behind it. So for authors working on unconventional or hard-to-categorize books, success comes down to clarity, focus, and making intentional marketing decisions from the start.

    Charles E. Wallace Jr.

    https://thecaregiversgame.com/

    Hidden Gems

    Need our help publishing or marketing your book?

    https://www.hiddengemsbooks.com/author-services/

    All episode details and links:

    https://www.hiddengemsbooks.com/podcast

    Show More Show Less
    48 mins
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