What happens when a high-growth startup marketer decides to step away from a dream job and build a life that's more aligned with her values as a mother and entrepreneur?

In this episode of Full Stack Moms, Shannon Curran and Mallory Lee sit down with Cat Canada, former Director of Marketing at Bobbie and founder of Re:Brand, a thriving networking community for women. Cat shares her journey from helping scale one of the fastest-growing brands in the mom-and-baby space to launching her own consulting business and community-driven platform.

The conversation explores the realities of balancing ambitious careers with motherhood, navigating burnout, building meaningful professional relationships, and embracing the evolving seasons of work and family life. Cat also offers a fascinating look at emerging trends in the parenting market, including the rise of Gen Z parents and the growing number of first-time moms in their forties.

Whether you're building a business, raising a family, or redefining success on your own terms, this episode is packed with insights, humor, and encouragement.

Jump into the conversation:

(00:00) Meet Cat Canada

(02:24) Leaving startup life to build a consulting business

(04:34) What it was like helping scale Bobbie as a mom-first brand

(07:08) Burnout, motherhood, and deciding it was time for a change

(09:27) Careers have seasons, and why that's okay

(11:45) Launching Re:Brand eight days after leaving Bobbie

(13:18) Why modern motherhood doesn't have to be binary

(15:16) Holding onto both career and parent identities

(17:18) COVID parenting, daycare, and finding your village

(19:17) How parenting changes as kids get older

(21:36) The connection between motherhood seasons and career seasons

(23:48) Daycare teachers and the people who help raise our kids

(25:25) The story behind Re:Brand and building meaningful networks

(30:36) Consulting in the mom, baby, and women's health space

(32:52) Brand advocacy, social impact, and purpose-driven marketing

(34:53) The business of motherhood and the brands serving parents

(35:33) Gen Z parents, older moms, and the future of the mom market

(38:38) Why TikTok drives culture and modern marketing

(42:37) Save of the Week: IT heroes, friendship, and much-needed parent breaks

Connect with Mallory Lee: https://www.linkedin.com/in/mallorylee/

Connect with Shannon Curran: https://www.linkedin.com/in/shannon-sweeny-curran/

Connect with Cat Canada: https://www.linkedin.com/in/catcanada/

Check out Re:Brand: https://www.rebrandcollective.com/

Produced in partnership with Share Your Genius

www.shareyourgenius.com

What happens when a newborn baby joins an executive board meeting?

Shannon shares the story behind one of the defining moments that inspired Full Stack Moms: bringing her exclusively breastfed infant to a startup board meeting in New York.

In this conversation, Shannon opens up about returning to work just weeks after giving birth, leading strategic discussions while caring for her baby, challenging traditional expectations of working mothers, and embracing the mindset that sometimes you have to ask, "What if you just did it?" Together, we explore vulnerability in leadership, work-life integration, parenting in public, and the reality that everyone is figuring things out for the first time.

If you're a working parent navigating career growth, leadership responsibilities, postpartum challenges, or the constant balancing act between ambition and family life, this episode will resonate with you.

Jump into the conversation:
(00:00) We’re all figuring it out together
(02:04) Building a business while pregnant

(03:15) When your client asks you to return five weeks postpartum

(06:42) The baby at the board meeting

(09:41) Nursing through executive board discussions

(13:14) How to lead without the CRO in place

(14:55) Changing a diaper on the 29th floor

(17:37) Everyone’s doing this for the first time

(19:14) SVB crisis and emergency board meetings

(22:22) Rethinking work-life integration

(24:57) Baby socks as a service

Connect with Mallory Lee: https://www.linkedin.com/in/mallorylee/

Connect with Shannon Curran: https://www.linkedin.com/in/shannon-sweeny-curran/

Produced in partnership with Share Your Genius

www.shareyourgenius.com

What happens when career growth, motherhood, and entrepreneurship collide?

Amber Williams, head of RevOps and Chief Revenue Officer at Passetto, talks about her journey through tech leadership, maternity leave, and building a startup while raising a young child. Amber opens up about navigating layoffs while pregnant, doubling her income with the help of career coaching, and balancing high-pressure work with parenthood.

In this conversation, Amber shares insights on mental load, work-life integration, spousal support, career pivots, starting a business, and the bravery that comes with making bold choices for family and self.

If you’re a working parent navigating ambition, burnout, identity, or the constant juggle between career and home life, this episode will hit close to home.

Jump into the conversation:

(00:00) Meet Amber Williams

(03:08) Fractional RevOps to startup cofounder

(04:27) Business coaching and productized services

(06:40) Coaching skepticism and asking for help

(08:05) Biology major to RevOps leader

(10:26) Pregnant, laid off, income doubled

(13:17) Postpartum confidence and returning to work

(15:36) Vision board becomes business launch

(19:56) Refine Labs to Passetto full circle

(20:55) Can moms have it all?

(22:01) Journaling, reflection, and defining freedom

(22:54) Always on and modern motherhood

(25:09) Revenge bedtime procrastination and TV

(26:18) Learning to ask for help

(27:57) Ikea bed project resets mindset

(29:41) Comfort shows, chores, and decompression

(32:05) Maysember chaos and summer relief

(32:58) Remote work and kid boundaries

(37:07) Saves of the week

Connect with Mallory Lee: https://www.linkedin.com/in/mallorylee/

Connect with Shannon Curran: https://www.linkedin.com/in/shannon-sweeny-curran/

Connect with Amber Williams: https://www.linkedin.com/in/amber-victoria/

Check out Passetto: https://www.passetto.com/

Produced in partnership with Share Your Genius

www.shareyourgenius.com