Dans la deuxième partie de notre série sur la sagesse de Milton Glaser, on explore trois leçons clés : identifier les relations toxiques grâce à un test énergisant, reconnaître les limites du professionnalisme et remettre en question le mantra "less is more" en adoptant "juste assez c'est plus" comme une approche plus appropriée.

La première partie se trouve ici.

Notes et références

[05:00] SOME PEOPLE ARE TOXIC AVOID THEM.

This is a subtext of number one. There was in the sixties a man named Fritz Perls who was a gestalt therapist. Gestalt therapy derives from art history, it proposes you must understand the ‘whole’ before you can understand the details. What you have to look at is the entire culture, the entire family and community and so on. Perls proposed that in all relationships people could be either toxic or nourishing towards one another. It is not necessarily true that the same person will be toxic or nourishing in every relationship, but the combination of any two people in a relationship produces toxic or nourishing consequences. And the important thing that I can tell you is that there is a test to determine whether someone is toxic or nourishing in your relationship with them. Here is the test: You have spent some time with this person, either you have a drink or go for dinner or you go to a ball game. It doesn’t matter very much but at the end of that time you observe whether you are more energized or less energized. Whether you are tired or whether you are exhilarated. If you are more tired then you have been poisoned. If you have more energy you have been nourished. The test is almost infallible and I suggest that you use it for the rest of your life.

[25:00] PROFESSIONALISM IS NOT ENOUGH or THE GOOD IS THE ENEMY OF THE GREAT.

Early in my career I wanted to be professional, that was my complete aspiration in my early life because professionals seemed to know everything - not to mention they got paid for it. Later I discovered after working for a while that professionalism itself was a limitation. After all, what professionalism means in most cases is diminishing risks. So if you want to get your car fixed you go to a mechanic who knows how to deal with transmission problems in the same way each time. I suppose if you needed brain surgery you wouldn’t want the doctor to fool around and invent a new way of connecting your nerve endings. Please do it in the way that has worked in the past. Unfortunately in our field, in the so-called creative – I hate that word because it is misused so often. I also hate the fact that it is used as a noun. Can you imagine calling someone a creative? Anyhow, when you are doing something in a recurring way to diminish risk or doing it in the same way as you have done it before, it is clear why professionalism is not enough. After all, what is required in our field, more than anything else, is the continuous transgression. Professionalism does not allow for that because transgression has to encompass the possibility of failure and if you are professional your instinct is not to fail, it is to repeat success. So professionalism as a lifetime aspiration is a limited goal.

[37:00] LESS IS NOT NECESSARILY MORE

Being a child of modernism I have heard this mantra all my life. Less is more. One morning upon awakening I realized that it was total nonsense, it is an absurd proposition and also fairly meaningless. But it sounds great because it contains within it a paradox that is resistant to understanding. But it simply does not obtain when you think about the visual of the history of the world. If you look at a Persian rug, you cannot say that less is more because you realize that every part of that rug, every change of colour, every shift in form is absolutely essential for its aesthetic success. You cannot prove to me that a solid blue rug is in any way superior. That also goes for the work of Gaudi, Persian miniatures, art nouveau and everything else. However, I have an alternative to the proposition that I believe is more appropriate. ‘Just enough is more.’

Bienvenue dans cette nouvelle série de podcasts où nous plongeons dans la sagesse de Milton Glaser, le graphiste emblématique décédé en 2020. Glaser, mieux connu pour son logo "I ❤️ NY", a partagé ses dix principales leçons de vie lors d'une conférence d’AIGA à Londres en 2001. En plusieurs épisodes, nous explorerons ces idées, que nous avons découvertes grâce à Reading Design (readingdesign.org), une archive en ligne de pensées critiques sur le design. Rejoignez-nous alors que nous déballons les précieuses leçons de vie et de créativité de Glaser, un épisode à la fois.

Notes et références

[01:00] Milton Glaser — TEN THINGS I HAVE LEARNED

[08:00] YOU CAN ONLY WORK FOR PEOPLE THAT YOU LIKE.

This is a curious rule and it took me a long time to learn because in fact at the beginning of my practice I felt the opposite. Professionalism required that you didn’t particularly like the people that you worked for or at least maintained an arms length relationship to them, which meant that I never had lunch with a client or saw them socially. Then some years ago I realized that the opposite was true. I discovered that all the work I had done that was meaningful and significant came out of an affectionate relationship with a client. And I am not talking about professionalism; I am talking about affection; I am talking about a client and you sharing some common ground. That in fact your view of life is someway congruent with the client, otherwise it is a bitter and hopeless struggle.

[21:00] IF YOU HAVE A CHOICE, NEVER HAVE A JOB.

One night I was sitting in my car outside Columbia University where my wife Shirley was studying Anthropology. While I was waiting I was listening to the radio and heard an interviewer ask ‘Now that you have reached 75 have you any advice for our audience about how to prepare for your old age?’ An irritated voice said ‘Why is everyone asking me about old age these days?’ I recognized the voice as John Cage. I am sure that many of you know who he was – the composer and philosopher who influenced people like Jasper Johns and Merce Cunningham as well as the music world in general. I knew him slightly and admired his contribution to our times. ‘You know, I do know how to prepare for old age’ he said. ‘Never have a job, because if you have a job someday someone will take it away from you and then you will be unprepared for your old age. For me, it has always been the same every since the age of 12. I wake up in the morning and I try to figure out how am I going to put bread on the table today? It is the same at 75, I wake up every morning and I think how am I going to put bread on the table today? I am exceedingly well prepared for my old age’ he said.

[25:00] Pour avoir une idée des pensées de Taleb sur les chauffeurs de taxi

Let’s take one small example of a dubious claim: on pages 83 – 84, Taleb tells a parable about two men, one a banker and one a taxi driver. In that parable the taxi driver differs from the banker:

Because of the variability of his income, [the taxi driver]” keeps moaning that he does not have the job security of his brother—but in fact this is an illusion, for he has a bit more. [. . .] Artisans, say, taxi drivers, prostitutes (a very, very old profession), carpenters, plumbers, tailors, and dentists, have some volatility in their income but they are rather robust to a minor professional Black Swan, one that would bring their income to a complete halt.

Dans les prochains épisodes, on poursuivra l’exploration des autres leçons:

SOME PEOPLE ARE TOXIC AVOID THEM.

PROFESSIONALISM IS NOT ENOUGH or THE GOOD IS THE ENEMY OF THE GREAT.

LESS IS NOT NECESSARILY MORE.

STYLE IS NOT TO BE TRUSTED.

HOW YOU LIVE CHANGES YOUR BRAIN.

DOUBT IS BETTER THAN CERTAINTY.

ON AGEING.

TELL THE TRUTH.