We share the exact software stack behind our candle company, from storefront and POS to email, inventory, and SEO. The focus stays on affordable starts, smart upgrades, and tools that integrate so they save time and make money.

• choosing Shopify for e‑commerce and POS
• carrying Square as a no‑signal backup
• running subscriptions with Appstle
• starting email on Shopify, upgrading to Klaviyo
• using Meta Ads Manager with simple weekly checks
• turning on Google Merchant for product visibility
• picking QuickBooks, considering Wave or spreadsheets
• standardising work on Google Workspace, Docs, Sheets
• tracking raw materials and COGS with Inventora
• building graphics and images in Canva
• measuring with Google Analytics and Search Console
• lifting rankings using Ahrefs’ free tools

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