Luke Bream is the Chief Executive and Co-founder at Valentte, sellers of organic skincare and home fragrance. Founded on a market stall in 2011, they now do £25 million via their WooCommerce store and some on Amazon.

In this episode, Luke shares the story behind Valentte’s journey from a small market stall to an 8-figure eCommerce brand, including the pivotal decisions that accelerated their growth. He explains why the team keeps marketing in-house, how they approach scaling paid ads and creative testing, and what founders must change in their leadership to grow a business from millions to $100M and beyond.

Hit PLAY to hear:

• How Luke scaled Valentte from a market stall to £25M in eCommerce revenue 🚀
• The £50k loan + Facebook ads decision that triggered explosive growth
• Why Luke believes most brands should run their ads in-house (not with agencies)
• The creative testing strategy behind ad accounts running thousands of ads
• How Valentte gets 80% of orders from returning customers 🔁
• Why AI changes the game for eCommerce execution — and what it still can’t replace 🤖

Key timestamps to dive straight in:

[05:48] Breaking Business Growth Limits

[07:54] "Scaling: A Personal Business Choice"

[10:36] "Challenges in Scaling Growth"

[14:31] Reducing Complexity in Manufacturing

[19:16] In-House Creative: Key to Ads

[20:17] "Ad Strategy Requires Scale"

[23:34] "Embracing Iteration and Letting Go"

[26:45] Listen to Luke’s Top Tips!

Full episode notes here: https://ecmp.info/588