From A to B cover art

From A to B

From A to B

By: Shiva Manjunath
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Conversations with interesting people across the digital marketing spectrum about all things experimentation.Shiva Manjunath Economics Marketing Marketing & Sales
Episodes
  • Moving From Data to Action ft. Josh Silverbauer
    Jul 1 2026

    We are temporarily renaming this podcast From D to A - From Data to Action. Because data is almost useless unless you do something meaningful with it.


    Josh "One of a Kind" Silverbauer hopped on the pod to dig deeper into the 'analytics' and 'data' part of product building. Identifying better ways to tell the 'data' story, and better ways to communicate that data so you actually can get shit done.


    We got into:

    - Josh's Pro Tip for consultants and agencies (it blew my mind, I'm serious)

    - How 'data' isn't enough, and how presenting trust and authority is critical to how you communicate with data

    - What data engineers critically need to do when communicating data

    - His honest views on dashboards (is it beyond theater...?)


    Go follow Josh on LinkedIn:⁠

    https://www.linkedin.com/in/jsilverbauer/


    AND HIS BAND....?!

    https://open.spotify.com/artist/7ek3eQ8HOLZgtE8FgAy0G2


    Also go follow Shiva Manjunath on LinkedIn:

    ⁠⁠⁠https://www.linkedin.com/in/shiva-manjunath/⁠⁠⁠


    Subscribe to our newsletter for more memes, clips, and awesome content!

    ⁠⁠https://fromatob.beehiiv.com/

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    36 mins
  • (Special Episode) B2B After Dark: What the Knicks Championship Taught Me About B2B
    Jun 22 2026

    In this episode, Shiva Manjunath and Slobodan Manić go over the important lessons the Knicks (winning in 5) taught us about B2B.


    It's a super serious episode and we go in depth with a LOT of important things you need to learn, and know, about B2B.

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    44 mins
  • Ethics of Fake Door Testing ft. Jon Crowder
    Jun 3 2026

    Are fake door tests ethical? We are super purposefully kinda misleading people to see if something is worth building.... (cue Wile E. Coyote reference).


    Jon "Metal as Fuck" Crowder had a SUPER interesting post about the ethics of fake door testing, which I had to have him on the pod to discuss this topic. But we also got into a more broader conversation around ethics of A/B testing too!


    We got into:

    - Are fake door tests truly ethical? (Or legal...?)

    - Should there be a 'board of ethics' for A/B testing? (yes. kinda)

    - Jon's philosophy around CRO (and how it's influenced by his ethics)

    Go follow Jon on LinkedIn:⁠

    https://www.linkedin.com/in/jc-awip/


    And check out his website: https://www.anotherwebispossible.co.uk/


    Also go follow Shiva Manjunath on LinkedIn:

    ⁠⁠⁠https://www.linkedin.com/in/shiva-manjunath/⁠⁠⁠


    Subscribe to our newsletter for more memes, clips, and awesome content!

    ⁠⁠https://fromatob.beehiiv.com/

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    41 mins
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