Friends with Benefits cover art

Friends with Benefits

Friends with Benefits

By: Sam and Jason Yarborough
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Welcome to Friends with Benefits, the business podcast about revenue-generating partnerships.

Not "business time" with friends.

This podcast is for those looking to build professional relationships that last and add tremendous value to your company and maybe even, you personally.

Join hosts Jason and Sam Yarborough, who happen to be married, as they talk with some of the best in the industry.

We will be tackling topics like what good partnerships looks like, how relationships can build immense value for your business, and why even though strategy, pipeline, and growth are the goals, it all comes down to relationships. Let’s face it, business is done person-to-person.

Discover how personal connections transcend the boundaries of business time. Come hang out with us for inspiring stories, actionable strategies, and valuable insights that will empower you to forge meaningful partnerships in today’s competitive landscape.

Because we all know, business time is personal.

© 2026 Friends with Benefits
Economics Marketing Marketing & Sales
Episodes
  • The Art of Connecting and Building in Public with Melissa Moody
    May 26 2026

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    The people who build the strongest networks know that real connection starts with showing up fully, and giving others permission to do the same.

    This week, we're joined by Melissa Moody, founder and CMO at Wednesday Women and self-proclaimed "accidental super connector," for a rich conversation about networking, women in leadership, and the art of building community with intention. Melissa has spent years amplifying incredible leaders and creating spaces where executive women can show up authentically, and she shares how it all started with a simple LinkedIn post, once a week, every Wednesday. We explore how Melissa thinks about increasing your "luck surface area," why sharing your story is a gift to others, and what it really means to build a public presence that feels true to who you are.

    Our chat also talks about how Melissa balances being a mom, entrepreneur, and marketer while running a global movement from Alaska. Whether you're a connector, a leader, or someone looking to build more meaningful relationships, Melissa's approach to showing up for others, and yourself, is one you don't want to miss.

    What you’ll learn:

    • How small acts of connection can create ripples that change careers and communities
    • Why sharing your story publicly is a gift, not self-promotion, and how to reframe it
    • Why building your "luck surface area" through curiosity and presence opens unexpected doors

    Jump into the conversation:

    (00:00) Introduction

    (02:58) The accidental super connector

    (03:25) Why connecting is in her DNA

    (05:09) Giving yourself grace and the art of curiosity

    (07:39) Increasing your luck surface area

    (08:27) Building an authentic public presence

    (09:43) Women, self-promotion, and flipping the model

    (12:05) How Wednesday Women was born

    (14:23) Helping women build confidence to speak up

    (20:54) Juggling life as mom, marketer, and yourself

    (26:04) Running a business from Alaska

    (30:03) How to build community in a new city

    (34:26) Communities where you can show up as yourself

    (43:34) Questions that go beyond small talk


    Connect with Melissa Moody: https://www.linkedin.com/in/melissammoody/

    Check out Wednesday Women: https://www.wednesdaywomen.org/


    Check out Arcadia: https://www.BeArcadia.com

    Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/

    Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/


    Produced in partnership with Share Your Genius

    https://www.shareyourgenius.com

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    56 mins
  • Work Questions You'd Never Ask Out Loud with Heather Cooper and Blakely Graham
    May 12 2026

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    The best leaders aren't just built in boardrooms, they're built in the moments nobody sees.

    This week, we're joined by Heather Cooper, former CEO of Cloud Coach, and Blakely Graham, former CEO of TaskRay, now co-hosts of the podcast Not All Business, for a rare, unfiltered conversation about competition, connection, and what it really costs to lead. Heather and Blakely spent over a decade as rival CEOs in the Salesforce ecosystem, building competing companies, never once meeting. Until, a mutual friend changed everything. In this conversation, we explore how their unlikely friendship became the foundation for something bigger, what they both silently carried as leaders, and why the loneliness of the corner office is the topic nobody wants to admit to.

    We also dig into the realities of building a people-first culture in a world obsessed with top-line numbers, what it looks like to lead with humor and humanity, and how both women redefined success after their exits. From crying in bathrooms between negotiations to bootstrapping profitable companies without a single investor dollar, Heather and Blakely don't hold back. Whether you're a founder, a leader, or someone who's ever felt like they had to have it all together, their honesty, laughter, and hard-won perspective are exactly what you need to hear.

    What you’ll learn:

    • How true belonging starts with self-acceptance and embracing your full identity
    • Why community leaders must navigate both connection and conflict to build trust
    • Why chasing external validation can lead to burnout and inner conflict

    Jump into the conversation:

    (00:00) Introduction

    (02:43) Meet Heather Cooper and Blakely Graham

    (03:51) Rival CEOs who never met

    (05:47) The meet cute: from competitors to friends

    (09:20) When competitors become your best allies

    (11:06) The loneliness no one warned them about

    (13:32) Hindsight vs. real-time awareness of burnout

    (18:20) Why leaders should know the human behind the role

    (20:03) Blakely's philosophy: work should be beautiful

    (23:27) Bootstrapped, profitable, and proud of it

    (27:55) Why VC culture kills company heart

    (33:07) Sex ed for leadership: the sticky situations segment

    (46:50) What great leaders are truly proud of


    Connect with Heather Cooper: https://www.linkedin.com/in/heathercoopercc/

    Connect with Blakely Graham: https://www.linkedin.com/in/blakelygraham/

    Check out Not All Business: https://notall.biz/


    Check out Arcadia: https://www.BeArcadia.com

    Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/

    Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/


    Produced in partnership with Share Your Genius

    https://www.shareyourgenius.com

    Show More Show Less
    53 mins
  • Why Better Communication Starts Before You Speak with Brittany Hart
    Apr 21 2026

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    Better communication starts with understanding how people think, listen, and receive what you say.

    This week, we’re joined by Brittany Hart, Founder and CEO of Communiscape, for a conversation about what effective communication actually requires. Brittany shares how her work in large scale Salesforce implementations led her to a bigger realization: technology was rarely the issue. Teams were often missing the communication architecture needed to help people understand change, trust leadership, and move forward together.

    We talk with Brittany about why communication can feel easy with some people and surprisingly hard with others, what shifts when you’re running on a full tank versus an empty one, and why listening is often the part we miss. This one is practical, thoughtful, and a helpful reminder that small changes in how we communicate can have a big impact at work and at home.

    What you’ll learn:

    • How Brittany’s four communication temperaments help explain the way people speak, process, and receive information
    • Why communication changes when you’re operating from a full tank versus an empty one
    • How the Five Terrains of Human Connection framework can help leaders create more clarity, trust, and better outcomes across teams

    Jump into the conversation:

    (00:00) Introduction

    (01:21) Meet Brittany Hart

    (05:02) Brittany’s origin story

    (07:19) Why communication breaks down

    (10:14) The four communication temperaments

    (16:01) Lessons on how to read the room

    (20:35) Operating on a full tank vs. empty tank

    (23:52) Becoming multilingual in communication

    (26:19) How to spot communication styles fast

    (28:19) What body language is telling you

    (29:48) Do similar communication styles clash

    (31:29) “Masking” in organizations and executive communication

    (36:15) The Five Terrains of Human Connection

    (40:18) How to deliver hard feedback well

    (43:04) Daily practices for better communication


    Connect with Brittany Hart: https://www.linkedin.com/in/brittanyhart/

    Check out Communiscape: https://www.communiscape.com/

    Check out Arcadia: https://www.BeArcadia.com

    Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/

    Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/


    Produced in partnership with Share Your Genius

    https://www.shareyourgenius.com

    Show More Show Less
    58 mins
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