AnnMarie is pulling back the curtain on the offer refinements she and her clients are implementing to make more money, get better client results, and have less weighing on them through the actual delivery of it all.

In this episode, she breaks down 6 offer suite tweaks for service-based online business owners who want more leverage and more revenue.

She gets into what's actually working in the market right now based on real world data, not just theory.

Dished in this episode:

• Why a menu of add-on options extends client timelines instead of shortening them, and the two-tier core offer fix
• How to create the right-fit retainer that solves a real, ongoing problem for clients so it creates recurring revenue you can depend on
• Why AnnMarie sells strategy sessions instead of audits as her Welcome Mat offer, and what one client's pricing jump proved
• The frequency of calls AnnMarie thinks most coaches and consultants should include in their offers
• Why evergreen enrollment simplifies your sales process, and why you might want to reconsider cohorts
• How AnnMarie builds retention conversations directly into her client experience so renewals never feel like a surprise ask

Bottom line: Your offer suite is the first place to look when you want more revenue the life-proof way. Small tweaks to packaging, retainers, call cadence, and more can compound fast.

Join the conversation: Which of these tweaks are you going to test out in your own offer suite? Let AnnMarie know in the DMs.

Hit subscribe and share this episode with your own Friends With Businesses.

Haven't caught the Life-Proof Business Leader audio series yet? AnnMarie references it throughout this episode, and part 2 goes way deeper than tweaks to help you start totally life-proofing your offer suite.

Resources mentioned:

• Life-Proof Business Leader (Free Audio Series)
• Scalable Offer Accelerator (SOA)
• Sell & Scale With Workshops (SSWW)
• The Sold Out Workshop Toolkit

Stay connected:

• AnnMarie's website
• Instagram
• LinkedIn
• Book a complimentary consult

Kelly Ruta is a private mindset advisor to high-achieving women leaders. She's the one people hire when strategy has solved everything it can, but they're still not where they want to be.

She spent 20 years as a clinical psychotherapist. And on her current business journey she has had to redefine her identity multiple times over while battling multiple chronic illnesses.

In this episode, AnnMarie sits down with her former coach, past client and friend of more than half a decade, for an honest conversation about what it actually took for Kelly to stay in the business game when it seemed like all the cards were stacked against her (hint: it started with admitting she was sick, vs fighting it).

Plus, they chat about the realities of discerning who gets your advice and when -- and why asking permission around this works on clients, friends, and adult sons alike.

They also get into the money stories they've both had to unlearn, what it really means to be a cycle-breaker and the emotional skillset Kelly believes defines the businesses that stand the test of time.

Dished in this episode:

• Kelly's perfect beach vacation day, delivered like a relaxing visualization so vivid you can smell the sunscreen and seasalt
• The three things that rocked Kelly's identity all at once in 2020, and the one that was hardest to accept
• What changed when Kelly stopped fighting being sick and let herself surrender to it instead
• The permission-based approach Kelly uses before giving feedback, whether it's to a client, a friend, or her own kids
• The money story Kelly had to unlearn to stay strong in the game as a business leader battling chronic illness
• Why Kelly thinks emotional agility matters more for businesses going forward than strategy ever will

Bottom line: You can survive almost any changing circumstances, your health, your income, your capacity, as long as you're willing to honor grief and lean into the core, rock-solid parts of who you are.

Join the conversation: What was your OMG me too moment in this episode? Drop into Kelly's DMs or AnnMarie's and let one of us know.

Hit subscribe and share this episode with your own Friends With Businesses.

Rewriting a safety blanket story of your own? AnnMarie's Life-Proof Business Leader audio series gets into the money story she had to unlearn too.

Resources mentioned:

• Life-Proof Business Leader (Free Audio Series)
• Kelly Ruta

About Today's Friend: Kelly Ruta is a private advisor to high-achieving women leaders and a former clinical psychotherapist of 20 years. She works with clients who are committed to making big moves and know that strategy alone can't get them there.

Kelly's Instagram | Website

Stay connected:

• AnnMarie's website
• Instagram
• LinkedIn
• Book a complimentary consult

A year ago, AnnMarie was 37 weeks pregnant, 9+ years into business, and 18 months into an income dip that seemed like it would never turn around.

Today, AnnMarie just posted about her $70,000 sales month on Threads, with her highest ticket offer sold out through November and revenue locked in through the end of 2027. (Spoiler: the running total is now $83k for the month at the time this episode is being published.)

In this episode, AnnMarie shares the one habit that got her from one side to the other: celebration. She gets into the daily rituals that keep her going through the hard seasons, the specific system she uses to rewrite the stories that are not serving her anymore, and why she has started letting people see her own wins, not just her clients'.

Dished in this episode:

• The full story behind AnnMarie's $70K sales month, and where she was financially this time last year
• Her "good thing happens, I celebrate" system, which helps since celebrating doesn't always come naturally to her
• The daily ritual she uses to rewrite the "safety blanket stories" that aren't serving her anymore
• The celebration ritual she and Jeremy (husband) have when a new client signs
• Why she threw herself a dinner with "Friends With Businesses" to celebrate her rebrand
• Why she decided to start sharing her own wins publicly, not just her clients'

Bottom line: The habit of celebrating the small stuff is what builds the staying power to get through the hard seasons. It is all adding up, whether you are paying attention to it or not.

Join the conversation: What are you celebrating right now, big or small? Drop into the DMs and let AnnMarie know.

Hit subscribe and share this episode with your own Friends With Businesses.

Want more staying power through hard seasons? AnnMarie's Life-Proof Business Leader audio series goes deep on even more dips over the years and how she got through them.

Resources mentioned:

• Life-Proof Business Leader (Free Audio Series)
• Episode with Allie, AnnMarie's brand strategist (Episode 2)
• Episode with Jazmin Cornejo of Bizz Bitch (Episode 4)

Stay connected:

• AnnMarie's website
• Instagram
• LinkedIn
• Book a complimentary consult