A year ago, AnnMarie was 37 weeks pregnant, 9+ years into business, and 18 months into an income dip that seemed like it would never turn around.

Today, AnnMarie just posted about her $70,000 sales month on Threads, with her highest ticket offer sold out through November and revenue locked in through the end of 2027. (Spoiler: the running total is now $83k for the month at the time this episode is being published.)

In this episode, AnnMarie shares the one habit that got her from one side to the other: celebration. She gets into the daily rituals that keep her going through the hard seasons, the specific system she uses to rewrite the stories that are not serving her anymore, and why she has started letting people see her own wins, not just her clients'.

Dished in this episode:

• The full story behind AnnMarie's $70K sales month, and where she was financially this time last year
• Her "good thing happens, I celebrate" system, which helps since celebrating doesn't always come naturally to her
• The daily ritual she uses to rewrite the "safety blanket stories" that aren't serving her anymore
• The celebration ritual she and Jeremy (husband) have when a new client signs
• Why she threw herself a dinner with "Friends With Businesses" to celebrate her rebrand
• Why she decided to start sharing her own wins publicly, not just her clients'

Bottom line: The habit of celebrating the small stuff is what builds the staying power to get through the hard seasons. It is all adding up, whether you are paying attention to it or not.

Join the conversation: What are you celebrating right now, big or small? Drop into the DMs and let AnnMarie know.

Hit subscribe and share this episode with your own Friends With Businesses.

Want more staying power through hard seasons? AnnMarie's Life-Proof Business Leader audio series goes deep on even more dips over the years and how she got through them.

Resources mentioned:

• Life-Proof Business Leader (Free Audio Series)
• Episode with Allie, AnnMarie's brand strategist (Episode 2)
• Episode with Jazmin Cornejo of Bizz Bitch (Episode 4)

Stay connected:

• AnnMarie's website
• Instagram
• LinkedIn
• Book a complimentary consult