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Freedom Formula Podcast

Freedom Formula Podcast

By: Shane Da Costa
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Australian entrepreneur Shane Da Costa went from overworked fitness professional to building multiple 8-figure online companies — and now he’s revealing how to do the same.


In The Freedom Formula Podcast, Shane breaks down the sales psychology, leadership frameworks, and scaling systems that turn skill into income and income into freedom.


Each week, you’ll get raw, tactical insights on building businesses that print cashflow, grow teams that perform under pressure, and create a life where money and time work for you — not against you.


You’ll also hear unfiltered conversations with ultra high performers and Freedom Fighters — founders, closers, and creators earning on their own terms and redefining what success looks like.


If you’re ready to master the science of sales, the art of scale businesses, and the mindset of freedom — this is your playbook.


Because freedom is a choice.



© 2026 Freedom Formula Podcast
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Why The Old Way Of Building Wealth In Australia Is Officially Dead…
    Jul 7 2026

    ✅ ✅ JOIN THE 3 DAY “HIGH-TICKET CLOSER CHALLENGE” AND LEARN THE SALES FRAMEWORK BEHIND $10K–$30K/MONTH EXTRA INCOME https://join.freedomacademy.com.au/opt-in-page —— If Australia's leaders just ignored politics and actually did what's best for the country... this is what it would look like. I sat down with Hussain Rifai - a guy who's negotiated government-to-government deals across continents, run private equity funds, and built businesses across five countries. He just got brutally honest about what Australia's getting wrong. Here's what he'd do if he became Prime Minister tomorrow: → Tear up the tax system from the bottom up. Not tinkering. Not capital gains tax tweaks. Complete restructure. Then use resource revenues to cut individual tax and drive real buying power back into the economy. → Stop selling our gas dirt cheap. Australia's handing over resources at pennies on the dollar while we struggle to pay rent. He compared it to the Norway model - actually profit from what we own. → The $360 billion submarine question nobody's asking. "Maybe I'm naive," he says, "but I don't understand what we're fighting. We could do 1,000 better things with that money." → Banking regulation is suffocating business investment. Banks are so restricted they only fund property. Meanwhile, actual businesses—the ones that create wealth, not just passive assets - get nothing. → Narrow-mindedness and racism are Australia's biggest problems. He's lived in 5 continents. Australia's the best. But only if we stop being afraid of each other. He's publishing "The Chaos Theorem" next - a memoir about losing a child, building businesses across continents, fighting racism, and the one thing that actually changes your life (spoiler: it's not luck). His message to the Prime Minister: Be brave. Make decisions that are unpopular politically but popular with the people who elected you.

    -

    Get weekly tips and insights on scaling your business:

    https://relentlessentrepreneur.com.au/email-optin

    -

    Follow Shane on social media:

    Facebook https://www.facebook.com/shanedacostaofficial

    Instagram https://www.instagram.com/shanedacosta_official

    Show More Show Less
    45 mins
  • Ex ATO Tax Lawyer Reveals Why The New Budget Will Hit Hardworking Australians The Most
    Jul 3 2026

    ✅ Learn how to become a Finance Development Rep (FDR) and earn high-ticket commissions using funded deals.
    Free live masterclass with Shane Da Costa:

    https://freedomacademy.com.au/masterclass-fdr
    ——

    Australian government just decided your life's work should be taxed like a paycheck. And Australians are p*ssed off about it.

    So I invited James Meli, ex-ATO tax lawyer with 20 years experience, to unpack what's actually buried in the latest budget.

    Here’s how the conversation went:

    → Sold your business after 20 years of grinding? The tax office now treats that payout almost like it's just another wage. Not a reward for the risk. Just more income to tax.

    → Family trusts - the thing your accountant set up to protect what you've built - just got gutted. James called it a sledgehammer to crack a walnut.

    → There's $15 billion in "decisions made but not yet announced" hiding in the budget. Nobody knows what that means yet. Not even James. That's the part that should worry you most.

    → Thinking about leaving Australia one day? There's an exit tax waiting for you on the way out - and most people have no idea it exists.

    ————————————

    Follow Us On:

    Instagram: / https://www.instagram.com/shanedacosta_official

    Facebook: / https://www.facebook.com/shanedacostaofficial/

    -

    Get weekly tips and insights on scaling your business:

    https://relentlessentrepreneur.com.au/email-optin

    -

    Follow Shane on social media:

    Facebook https://www.facebook.com/shanedacostaofficial

    Instagram https://www.instagram.com/shanedacosta_official

    Show More Show Less
    1 hr and 20 mins
  • This Is How Any Australian Business Can Get More Sales (Without Being Sleazy)
    May 4 2026

    ✅ Learn how to become a Finance Development Rep (FDR) and earn high-ticket commissions using funded deals. Free live masterclass with Shane Da Costa: https://freedomacademy.com.au/masterclass-fdr ———————————— Ryan Tuckwood he went from being ranked 21st out of 21 people in a call center sales team, and contemplating a flight back to UK, to becoming the first entrepreneur in Australian Shark Tank history to secure investment from all three sharks. Now he's trained 31,500 people across 32 countries, his clients have closed over $1 billion in sales, and he was the only Australian selected from 40 global entrepreneurs to spend five days on Necker Island with Richard Branson. On today's episode we discussed: • Why your job isn't to make a sale - it's to find out IF a sale needs to be made • Selling with integrity means pushing someone away when they don't need your service (even last day of the quarter) • How sales became a learnable process when he realized it was just like engineering • The words BEFORE the words determine if people actually hear what you're saying If you think you're "not a natural" at sales - this shows how an introvert engineer became Australia's most recognized ethical sales coach. ———————————— Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Ryan on: https://www.instagram.com/ryantuckwoodofficial/

    -

    Get weekly tips and insights on scaling your business:

    https://relentlessentrepreneur.com.au/email-optin

    -

    Follow Shane on social media:

    Facebook https://www.facebook.com/shanedacostaofficial

    Instagram https://www.instagram.com/shanedacosta_official

    Show More Show Less
    1 hr and 16 mins
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