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Freedom Formula Podcast

Freedom Formula Podcast

By: Shane Da Costa
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Australian entrepreneur Shane Da Costa went from overworked fitness professional to building multiple 8-figure online companies — and now he’s revealing how to do the same.


In The Freedom Formula Podcast, Shane breaks down the sales psychology, leadership frameworks, and scaling systems that turn skill into income and income into freedom.


Each week, you’ll get raw, tactical insights on building businesses that print cashflow, grow teams that perform under pressure, and create a life where money and time work for you — not against you.


You’ll also hear unfiltered conversations with ultra high performers and Freedom Fighters — founders, closers, and creators earning on their own terms and redefining what success looks like.


If you’re ready to master the science of sales, the art of scale businesses, and the mindset of freedom — this is your playbook.


Because freedom is a choice.



© 2026 Freedom Formula Podcast
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • This Is How Any Australian Business Can Get More Sales (Without Being Sleazy)
    May 4 2026

    ✅ Learn how to become a Finance Development Rep (FDR) and earn high-ticket commissions using funded deals. Free live masterclass with Shane Da Costa: https://freedomacademy.com.au/masterclass-fdr ———————————— Ryan Tuckwood he went from being ranked 21st out of 21 people in a call center sales team, and contemplating a flight back to UK, to becoming the first entrepreneur in Australian Shark Tank history to secure investment from all three sharks. Now he's trained 31,500 people across 32 countries, his clients have closed over $1 billion in sales, and he was the only Australian selected from 40 global entrepreneurs to spend five days on Necker Island with Richard Branson. On today's episode we discussed: • Why your job isn't to make a sale - it's to find out IF a sale needs to be made • Selling with integrity means pushing someone away when they don't need your service (even last day of the quarter) • How sales became a learnable process when he realized it was just like engineering • The words BEFORE the words determine if people actually hear what you're saying If you think you're "not a natural" at sales - this shows how an introvert engineer became Australia's most recognized ethical sales coach. ———————————— Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Ryan on: https://www.instagram.com/ryantuckwoodofficial/

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    Get weekly tips and insights on scaling your business:

    https://relentlessentrepreneur.com.au/email-optin

    -

    Follow Shane on social media:

    Facebook https://www.facebook.com/shanedacostaofficial

    Instagram https://www.instagram.com/shanedacosta_official

    Show More Show Less
    1 hr and 16 mins
  • How This Australian Mum Left A $250K Corporate Career & Replaced It Working From Home
    Apr 27 2026

    ✅ Learn how to become a Finance Development Rep (FDR) and earn high-ticket commissions using funded deals. Free live masterclass with Shane Da Costa: https://freedomacademy.com.au/masterclass-fdr ———————————— Sophie started a business coaching company helping women escape corporate. April 2021 - didn't make a single dollar, had $20K in ad spend going out. Three months later - first $100K month. Now runs the Wealthy Mastermind (7 years running) with team across America, Philippines, Thailand, Australia. On today's episode we discussed: • Identity shift first, action second - why people invest in mentors but don't take action (cornerstone of her new book) • Be-Do-Have framework - most people want to "have it" first, then they'll "do" - backwards • The quiet decision that changes everything - not loud, deeply rooted in who you become • 100% responsibility - "everything starts with me, so it's my fault, let's move on" • Why Disney damaged women - waiting to be rescued instead of rescuing themselves • How to monetize your skills without quitting your job - start building while still employed If you're in corporate feeling suffocated and want to build something of your own - this shows the exact identity shift required. ———————————— Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Sophie on: https://www.instagram.com/sophie.musumeci/

    -

    Get weekly tips and insights on scaling your business:

    https://relentlessentrepreneur.com.au/email-optin

    -

    Follow Shane on social media:

    Facebook https://www.facebook.com/shanedacostaofficial

    Instagram https://www.instagram.com/shanedacosta_official

    Show More Show Less
    1 hr and 20 mins
  • Why This Australian Mum Sold EVERYTHING And Moved Her Family To A Greek Island
    Apr 20 2026

    ✅ Learn how to become a Finance Development Rep (FDR) and earn high-ticket commissions using funded deals. Free live masterclass with Shane Da Costa: https://freedomacademy.com.au/masterclass-fdr ———————————— Genine Howard was getting crushed by Australia's financial squeeze - 47% tax rate, two cross-collateralized mortgages trapping her in, surprise $50K tax bill, $7 lettuce… But then, she took the leap and sold everything; left with her husband and two kids carrying only backpacks, and escaped to a Greek island. Tax rate now 0.5%. Total freedom. On today's episode we discussed: The Australian squeeze - tax, mortgages, cost of living all tightening until something breaks "Logistics are figureoutable" Why overthinking the ‘how’ keeps you stuck instead of just deciding 47% to 0.5% tax Setting up in Indonesia, becoming non-tax resident, keeping what you earn Living from joy vs fear - why most Australians operate from "what I can't do" instead of "what's possible" If you're an entrepreneur feeling squeezed by Australia's taxes and regulations - this episode shows the exact path out. ———————————— Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Genine on: https://www.instagram.com/iam.geninehoward?

    -

    Get weekly tips and insights on scaling your business:

    https://relentlessentrepreneur.com.au/email-optin

    -

    Follow Shane on social media:

    Facebook https://www.facebook.com/shanedacostaofficial

    Instagram https://www.instagram.com/shanedacosta_official

    Show More Show Less
    1 hr and 19 mins
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