344 - If you've ever said "I've tried everything and nothing works," this episode is for you. Heather Lahtinen shares 10 simple marketing experiments and explains why the ones that don't work might matter most.

What to Listen For

• Why the point of an experiment isn't the result you think it is
• The mindset shift that makes "failure" feel like progress
• What Heather means by "there is no experiment shortage"
• Why your brain manufactures drama when things are going well
• The difference between playing to win and playing to get better
• How to text past clients without it feeling weird
• A simple way to partner with local vendors for mutual exposure
• The one question you should ask every single inquiry from now on
• Why attending one networking event could change your month
• How to create content that answers your clients' biggest booking question

Marketing doesn't have to feel like a grind. Heather's 10 experiments give you real things to try this week with zero pressure to be perfect. Give the episode a listen and pick the one that feels most doable right now.

Check out Heather's Visibility Workshop with a 90-day done-for-you marketing calendar: flourish.academy

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

343 - I stumbled across a Facebook ad for a $200 branding session and almost scrolled past it. Instead, I booked it, showed up, and walked away completely rethinking how photographers can structure sessions for maximum profit. In this episode, Heather and I break down the model, the math, and why this idea has legs for pet, family, and portrait photographers.

What to Listen For

• The Facebook ad that led to a business model breakthrough
• How one photographer makes thousands per hour with rotation shooting
• Why a $200 session doesn't undercut your $3,000 custom work
• The mini session pricing myth you need to stop believing
• How to structure product sales inside a lower-priced session
• The psychological trick that gives clients permission to buy more
• What to do when you see a competitor offering cheap sessions
• A prepayment subscription model for year-round portrait revenue
• Why the most successful photographers never dismiss an idea
• The nugget principle that changes how you approach new strategies

There are way more paths to your revenue goals than you think. If this episode sparked even one idea, run with it. Test it, tweak it, and see what version works for your business.

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

342 - Most of us got into photography because we love it. But when your camera is the only thing paying the bills, that love can start to feel heavy.

In this episode, I'm walking you through why an additional revenue stream might be the best thing you do for your photography business and how to figure out what yours could be.

What to Listen For

• Why your camera shouldn't be your only paycheck
• The accidental blog that launched a multi-million dollar business
• A 4 a.m. download that created a nonprofit
• Niche businesses making real money in the wildest categories
• How a vegan mom's dinner hack is a seven-figure idea
• The difference between passive income and actual online business
• What to ask yourself to find your monetizable skill
• How to beta launch before you build anything
• Why nobody around you understands what you do (and that's okay)
• Three takeaways to walk away with right now

Whether it's photography education, sourdough, travel hacking, or something nobody's thought of yet, you already have knowledge worth sharing. Tune in and start paying attention to what yours might be.

Join this year's free event - Business Breakthrough Experience: www.nicolebegleyedu.com/onlinebiz

• Travel hacking podcast series: hairofthedogacademy.com/travel
• Hair of the Dog Conservation Fund: https://www.hodconservationfund.org/

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial