Susanna Reay helps expert consultants and coaches turn scattered ideas into powerful frameworks that build authority, clarify positioning, and attract the right clients. Her new book, Framework Thinking, lays out her SPARK process for doing exactly that — and in this conversation, she shares how it works and why most experts are hiding their best thinking without realising it.We cover:— What framework thinking actually is and why it matters— The mastermind session that changed Susanna's direction— Her "Mona Lisa moment" — hiding her best skill in plain sight— How to know if you need a framework (the symptoms)— The SPARK process: Self, Premise, Art, Reach, Kudos— What happens to clients once they draw their framework out— Why Lemonade was actually the third version of my framework🔗 Get Framework Thinking by Susanna Reay: https://amzn.to/42oGpPM🔗 Susanna's website: susannareay.comCHAPTERS0:00 Introduction0:37 What is framework thinking?1:50 Susanna's background — art, maths and psychology3:38 The mastermind session that changed everything4:20 The Mona Lisa moment8:14 Signs you need framework thinking10:43 About the book12:38 The SPARK process explained15:23 What clients experience20:06 How a framework shifts client conversations26:09 Why Lemonade was version 3 of the framework28:57 What's next for Susanna