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Founder Freedom

Founder Freedom

By: Sue Parker
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 The Founder Freedom podcast, hosted by Sue Parker, an ex-tech leader turned entrepreneur. and Mum of 3. My mission is to empower founders to step into their most confident selves, while building a business by design. That gives you time, financial and creative freedom. The Freedom Architecture & The Business Design Collective is where you build the strategy, systems & mindset to gain founder freedom. Away from Time 4 Money hustle & burnout culture. Living with purpose and creating from abundance. Sharing my personal journey, expertise and motivational encouragement. If this is your dream, hit Subscribe. ABOUT THE HOST Sue Parker, is a passionate Entrepreneur and ex Tech Leader (who helped scale a Times 100 Company) and Global Speaker. She became a trapped corporate tech career mum. Sacrificing her freedom and family life. Frustrated at hitting the glass ceiling in a traditional male corporate. Sue went from burnout to breakthrough. On a journey to becoming a creative, freedom founder. Sue is on a mission to empower more people to create founder freedom beyond the outdated traditional career or time 4 money routes. Website: https://sueparker.net Linked in: https://www.linkedin.com/in/sue-parker-msc/ Career Success Economics Leadership Management & Leadership Marketing Marketing & Sales Personal Development Personal Success Social Sciences
Episodes
  • 8-Figure Creator Sales Funnel

    8-Figure Creator Sales Funnel
    Jan 27 2026
    Sue breaks down the surprisingly simple sales funnel used by eight-figure content creators, challenging the "hot mess" culture of solo entrepreneurship by advocating for a highly systemised approach that moves social media followers away from "rented ground" and into a dedicated brand ecosystem. By shifting from vanity metrics to a consistent, value-driven strategy, she explains how founders can stop chasing likes and start building sustainable financial freedom through a streamlined river of content that leads directly to a single, high-converting offer KEY TAKEAWAYS Social media is built on algorithms you don't control; your primary goal should be moving followers into your own "real estate," such as an email list. Most creators leave followers in a "lagoon" where they jump from video to video; instead, create a "river" that flows directly from your pillar content to your specific offer. Eight-figure creators often release a fresh, high-value resource or "cheat sheet" every single week to keep their audience engaged and constantly opting into their ecosystem. Success often comes from extreme focus—directing all traffic from various lead magnets to a single, clear confirmation page BEST MOMENTS "Building an audience on social media is building it on rented ground." "It’s fine chasing followers and vanity metrics, but the reality is, it doesn’t pay the bills." "We need to create a river that flows from this pool of water and from your content down to your offer." "Who wants to send somebody away to their email box when you’ve got their attention? When they’re interested?" VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: ⁠https://www.linkedin.com/in/sue-parker-msc/⁠ Instagram: ⁠https://www.instagram.com/iamsueparker/⁠ Website: ⁠https://sueparker.net⁠ YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.
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    14 mins
  • How to Develop an Unstoppable Founder Mindset

    How to Develop an Unstoppable Founder Mindset
    Jan 20 2026
    Many founders face a major hurdle: their own psychology. This episode dives into how mental and physical resistance, often rooted in fear and old identities, can stall progress even when a founder has a clear 10x vision. By cultivating psychological flexibility and reprogramming the brain's filtering system, founders can step into their future CEO roles and lead with confidence. KEY TAKEAWAYS Psychology as a Growth Ceiling: A business's growth is often limited by the founder's own psychological blocks and internal narrative. The Power of Psychological Flexibility: Successful scaling requires the ability to adapt your identity and role as the business evolves, moving from a "doer" to a leader. Rethinking the Reticular Activating System (RAS): The brain naturally filters information to confirm existing beliefs; founders must consciously retrain their RAS to focus on positive progress and opportunities. Intentional Identity Shifting: Stepping into a "future self" through visualisation and awareness is essential for making the bold decisions needed for 10x growth. BEST MOMENTS "The founder's psychology is what limits its growth." "Action defines results, but your future CEO self... is not fully activated yet." "Having psychological flexibility... allows you to adapt identity and change your role in a situation as it's needed." "Your current identity is just a figment of your imagination; it's all made up. You get to change it." VALUABLE RESOURCES Get my Visualisation Meditation http://sueparker.net/manifestation-visualisation-meditation I’d love to hear from you, DM / follow me: Linkedin: ⁠https://www.linkedin.com/in/sue-parker-msc/⁠ Instagram: ⁠https://www.instagram.com/iamsueparker/⁠ Website: ⁠https://sueparker.net⁠ YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.
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    12 mins
  • 10x Goal Fundamentals

    10x Goal Fundamentals
    Jan 13 2026
    Sue candidly shares her journey towards achieving a 10X goal of reaching one million in revenue and helping 10,000 entrepreneurs, reflecting upon the challenges and mistakes she encountered while building her consulting and property development businesses. She discusses the importance of aligning one's strategy with their ultimate goals, the need for honest self-assessment and the necessity of making bold moves to eliminate distractions and outdated practices that hinder progress KEY TAKEAWAYS It's crucial to be honest about your current business model and whether it aligns with your 10X goal. If your existing strategies aren't designed to achieve your goals, it's time to reassess. Many entrepreneurs fall into the trap of believing they must take unnecessary steps before reaching their goals. Instead, consider what actions you can take now that will directly lead you to your 10X goal. If your current business model isn't working, don't be afraid to redesign it. Transitioning from a service-based model to a coaching or consulting model can help you scale more effectively and serve more clients. Building systems and a supportive team is essential for scaling your business. Instead of doing everything yourself, empower others to help you achieve your vision. BEST MOMENTS "If your 10X goal requires you to be doing something fundamentally different than you are today, it's time to get honest." - Sue Parker "We were so hands-on with unique proposals I wasn't being able to do more than 50 clients a year." - Sue Parker "What if you skip forward two years and you've already done that thing? Then what?" - Sue Parker "When you’re fully behind your vision and it’s aligned with you, that’s when progress happens at the exponential rate." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: ⁠https://www.linkedin.com/in/sue-parker-msc/⁠ Instagram: ⁠https://www.instagram.com/iamsueparker/⁠ Website: ⁠https://sueparker.net⁠ YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.
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    12 mins
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