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ChatGPT ads are officially here, but what do they actually change?

In this episode of Found in AI, Cassie breaks down what we know so far about the OpenAI announcement, including who sees ChatGPT ads, who can opt out, and where ads appear in relation to AI-generated answers. She explains why ads sit around the reasoning layer—not inside it—and why that distinction matters for brands.

In this episode, you’ll learn:

• What ChatGPT ads are, and what they don’t change about how answers are generated
• Who currently sees ads and how opt-out works
• Why ads create adjacency, not authority
• The difference between renting attention and earning influence in AI search
• How brands should think about AI visibility before spending on ads

Cassie also shares why understanding your AI visibility baseline is critical right now—and how brands can become sources AI models already trust and reuse.

If you’re a marketer, content strategist, or founder trying to understand what ChatGPT ads really mean for AI search visibility, this episode breaks down what’s changing.

Let’s connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?

Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Send us a text

📬 Love the podcast? You’ll love the newsletter.
Get the weekly 3-2-1 on AI search + marketing: Subscribe

Why does digital PR matter more now than it did five years ago? Because modern PR isn’t about press releases or volume—it’s about authority, credibility, and human expertise, which are the exact signals AI systems rely on when deciding what to surface, cite, and recommend in generated answers.

In this episode of Found in AI, Cassie is joined by Kelly Jura, Head of Product and User Experience at QWOTED, to break down what digital PR actually looks like in 2026 and how earned media plays a critical role in AI search visibility.

Rather than treating PR as a one-off tactic, this episode explores how earned media compounds—building trust signals that benefit search, AI answers, and long-term brand visibility.

In this episode, you’ll learn:

• What “digital PR” really means today—and how it’s changed
• Why authority, trust, and consistency matter more than backlinks alone
• How journalists actually decide who to quote (and who to ignore)
• Whether you need a PR agency—or can do this yourself
• What makes a source credible enough for earned media mentions
• Why fully built profiles matter for matching and visibility
• The biggest mistakes founders and brands make when pitching journalists
• How AI systems mirror journalistic trust signals
• Why being quotable is more important than being available
• How earned media influences AI citations and recommendations
• Why promoting your mentions matters just as much as earning them
• How digital PR compounds over time, even when pitches don’t convert immediately

If you’re trying to understand how PR fits into a modern AI visibility strategy—and how to build authority without press releases, spammy outreach, or a massive brand name—this episode offers a clear, practical starting point.

ChatGPT ads explained: I posted a short video breaking down what they change—and what they don’t. Watch here.

Let’s connect:

LinkedIn → Cassie Clark | Fractional Content Strategist
Website → https://cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?

Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Send us a text

📬 Love the podcast? You’ll love the newsletter.
Get the weekly 3-2-1 on AI search + marketing: Subscribe

On today’s show:

Cassie breaks down two major developments that signal a fundamental shift in how AI assistants handle discovery, decision-making, and purchasing: Apple’s partnership with Google to bring Gemini-powered capabilities into Siri and Apple Intelligence, and Google’s rollout of checkout directly inside AI experiences.

If you’re a marketer, content strategist, or brand leader trying to understand why visibility, trust, and conversion are shifting away from websites and toward AI interfaces, this episode connects the dots between platform strategy, AI behavior, and what it means to be “findable” in a world of zero-click journeys.

In this episode:

• What Apple’s partnership with Google actually means for Siri and Apple Intelligence
• Why conversational and voice-based AI raises the bar for content clarity and structure
• The difference between optimizing for voice search and optimizing for spoken AI answers
• How Google’s AI checkout changes the role of websites, funnels, and attribution
• Why discovery, evaluation, and purchase are increasingly happening inside AI systems
• What brands need to prioritize to stay visible, trusted, and chosen in AI-driven journeys

Let’s connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?

Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/