For Impact Podcast with Jared Erni cover art

For Impact Podcast with Jared Erni

For Impact Podcast with Jared Erni

By: Jared Erni
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Welcome to the For Impact Podcast!

This is the destination for impact-driven entrepreneurs, striving to live life on their terms and create a ripple effect of positive impact in the communities they serve. Where we put your success stories center stage, dissecting the lessons learned and share insights and ideas that will help you amplify your impact!

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About Your Host, Jared Erni

Jared Erni is a passionate marketing coach and founder of Attract to Scale, helping local business owners create compelling marketing strategies that don't require expensive ad campaigns or complicated SEO. His innovative Attraction Stacking system empowers small business owners to reach more potential clients and generate higher quality leads, resulting in increased income for their businesses. He is on a mission to help local businesses amplify their impact and create a ripple effect in the communities they serve through better marketing frameworks.

Connect with Jared:

  • Website: AttractToScale.com
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Episodes
  • What My Broken Truck Window Taught Me About Marketing

    What My Broken Truck Window Taught Me About Marketing
    Jun 10 2024
    [TRANSCRIPT] 0:00:03 - (Jared Erni): This is the four Impact podcast, the destination for impact driven entrepreneurs striving to live life on their terms and create a ripple effect of positive impact in the communities they serve. Where we put your success stories center stage, dissecting the lessons learned and sharing insights and ideas that will help you amplify your impact. And now, here's your host, Jared Ernie. 0:00:38 - (B): Welcome everyone to another session of our live event. This today is Wednesday. We usually do this on Friday, but we're doing a little different because I'm going to some training on Thursday and Friday this week. It'll keep me out of pocket. I still wanted to be available for anyone who would like to join the Q and a this week. But while we're getting into it and while people are joining, I'm going to give you a little bit of a lesson I learned just this week, actually, last week. 0:01:06 - (B): So let me start with this. Anyone here has ever had it like a car or a truck that you just love? Like, you know, it's, it's you. You were able to go away from, from driving something that's practical to actually driving something you love, and then now you just take care of it like a baby. But here's the challenge with it. Anytime it gets a little scratch or door thing, it just drives you nuts. Well, that's how I am with my truck. And last week I lent it out to someone to use and he left it in a seemingly safe parking lot downtown Atlanta. 0:01:42 - (B): But when he came back, the window had been busted out and he had to call me at midnight and say something happened. He's doing a police report. It was a petty theft, nothing big, but broken window. And I was fuming mad because this was my truck he drove. Not only that, but he drove it back to me at 03:00 a.m. in a torrential down like rainstorm. And it was soaking wet on the inside by the time he got, got back. And, you know, bless him, he wasn't the one that did it. But I was just so mad at the situation. 0:02:12 - (B): And, you know, after I cooled off, you know, I didn't sleep at all that night. But the next day, I was talking about just how mad I was. And my wife reminded me how despite unexpected setbacks, there's always a positive opportunity. And I sat on that and realized, you know, there's a lot of things I could be complaining about, but this is not one of those because they're far worse things I could be going through than this little setback. 0:02:39 - (B): But it just reminded me of some things that I've seen through my own growth in marketing and in business, and some of the clients that we've also seen, we all come across setbacks in our business. This is actually reminded me about one example was James. He ran a basement waterproofing business. He built this business on the back of traditional SEO, scaled it to over $100,000 a month. He was the one showing up in the marketplace really well. And when people searched for basement waterproofing services in his area, but then all of a sudden, there was an algorithm change and calls practically stopped. 0:03:15 - (B): He couldn't figure out why. Tried everything to fix it. But all of his SEO over the work had just come crashing down in his business with it. He'd been struggling for six months trying to figure out how to fix this problem, and his revenue was about a third what it was before. And he was in the red, like, just trying to hang on and not go out of business. We started working together and started focusing on the frameworks you learn here in local search academy and that I share and teach with you. 0:03:43 - (B): But we focused on his Google profile. We complemented that with an incredible offer strategy, you know, what we call the irresistible offer, and used a sales funnel to facilitate that offer. In about ten months, he'd been able to recover his business. He'd been not only recover it, but he got his business into a position where it became sellable. And he got an offer and successfully exited his business so he could then move on to the next phase of life in retirement. 0:04:09 - (B): And that was so cool to see him go through that process, because it really is an illustration that we all come across unexpected setbacks in our business. We can either complain about them or, or be mad, kind of like I was with my truck, or we can accept it and look at what is the opportunity that I have here and shift quickly. A great coach and real good friend of mine, Alaric. Heck, maybe some of you have seen Alaric and some of the things that I talk about, but he's been on the inc. 500 twice and is only 26 years old. 0:04:45 - (B): He's an incredible person and incredible businessman, but he talks about how you can redefine the word failure to mean something else, because failure is really an opportunity to learn. When you look at it that way, and Nelson Mandela says, I never lose. I either win or I learn. And I just love that. So today, most businesses are, most small ...
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    34 mins
  • The Number 1 Mistake Small Business Make In Marketing

    The Number 1 Mistake Small Business Make In Marketing
    Jun 3 2024
    [TRANSCRIPT] 0:00:03 - (Jared Erni): This is the four Impact podcast, the destination for impact driven entrepreneurs striving to live life on their terms and create a ripple effect of positive impact in the communities they serve. Where we put your success stories center stage, dissecting the lessons learned and sharing insights and ideas that'll help you amplify your impact. And now, here's your host, Jared Ernie. 0:00:38 - (B): I'm excited to dive into some good questions today. We've got a little bit of group who's registered here, so hopefully we can dive into some good q and a here after. And while people are joining, I'm going to go ahead and share a few thoughts that I've had that I think would be helpful for everyone here as well. We go. You know, I've had some interesting conversations this week has led me to really kind of thinking back on how much the marketing out there that we see just marketing. 0:01:09 - (B): Most small business marketing just stinks. It really does. And there's probably a lot of different reasons why that's the case. But I think it's too, it's so common for us to look at what everyone else does and model that and not realize that we're actually modeling bad marketing ourselves. And there's so much wasted opportunity and wasted money when it comes to marketing. Even with all the new tech and how things changed and the dynamic environment we live in, with marketing evolving, most of this hasn't really changed for the better. In fact, most business owners are even more confused and more overwhelmed when it comes to their marketing. 0:01:48 - (B): So I wanted to share. What I look at is probably the number one mistake when it comes to our marketing, and that is marketing to the wrong people. Most marketing is not really directed to any one person, but it's more directed to just everyone. If you think about like, you know, the, the old classical method of printing flyers and then putting them on windshields in a parking lot, I've seen people still do that. 0:02:16 - (B): You're, this is like flying an airplane and just throwing a handful of flyers out and hoping that one or two land in the person's hand that is looking for what you have to offer. It gets a lot of waste and that's what we see in marketing today. But it also lacks a clear understanding on who you are actually trying to target. Here's the rub, though. Unless you have extremely deep pockets like one of these, you know, national or international corporations, you can't market to everyone. 0:02:48 - (B): You have to change. Now, I was reading this, I know I've shared this a few times. This book, $100 million offers by Alex Ramozi. It's really good and he uses an illustration here. One of the best ways that you can better target and focus your marketing is creating an offer designed or framed around a very specific person that you're trying to reach. This is a really good illustration because he says, if you were to create, let's just say, a product like a course, a time management course, you could sell that for probably $19. 0:03:19 - (B): But if you niche that down and create a course specific for time management for sales professionals, you could probably sell that for $100. Even further, time management for outbound b two b sells. That's probably more of a $500 product. And then time management for outbound b, two b power tools and gardening sales reps. You have a $2,000 program and you can see not only do you get very not only do you get more clear and concise with the marketing when you create an offer and niche down, but your value begins to increase, even if it's really the same thing, your specialty. 0:03:58 - (B): That's why specialists get paid the most, right? When you specialize, you are worth more. The easiest way to refine all your marketing is to create an offer that clearly resonates with the ideal customer that you are trying to target. And so you want an offer that is so good it makes people feel stupid to say no to. And you can only do that when you are very clear in who you are trying to target and create an offer that speaks and resonates to that specific person rather than to everyone. 0:04:28 - (B): Another really great book is magnetic marketing by Dan Kennedy. He says at any given point in time, only about 5% at best are intellectually, emotionally, practicably and financially ready to act on or make a buying decision about your product, service or proposition. Inevitably, that means that 95% of most advertising falls on deaf ears. This makes it imperative to hit the bullseye with the 5% by narrowing your focus. And the best way to do that is to, one, get very clear on who your ideal client is and number two, create an offer for that person that's so good. We call this an irresistible offer. So good that they would feel stupid to say no to. 0:05:11 - (B): Now, in local search academy, we actually teach you how to do some of those things. You could use our offer training to create an ...
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    36 mins
  • Easy Hack To Find Popular Keywords For Local Search

    Easy Hack To Find Popular Keywords For Local Search
    May 27 2024
    [TRANSCRIPT] 0:00:03 - (Jared Erni): This is the four Impact podcast, the destination for impact driven entrepreneurs striving to live life on their terms and create a ripple effect of positive impact in the communities they serve. Where we put your success stories center stage, dissecting the lessons learned and sharing insights and ideas that'll help you amplify your impact. And now here's your host, Jared Ernie. 0:00:38 - (B): In the local search academy today, going to break down some great tips. And this is coming from feedback we got this week from members in the community. So I'm excited to do that. Number one is we are actually going live in a couple weeks with Bill. This is on May 24 with Bill Hurling and Bill's going to be joining us. He is the CEO of Humming AI and I've been talking to Bill for a while now. He's a wonderful guy, but also super intelligent about how to run ads today, leveraging AI, and he's got a really cool program that helps us do that. So for anyone who's going into like some of the further phases, more advanced stuff, wanting to do, retargeting, this could be a really great tool. 0:01:22 - (B): You could join us on May 24. We're going to interview Bill, get some great feedback and open it up for Q and a so you can actually ask questions to bill himself too. So that'll be fun as well. Junior, good to have you here. So just as we start today, I wanted to break down some questions that we had this week from the community about keywords. So we had some questions about how do I get my Google profile to rank for keywords. 0:01:46 - (B): Now I want to bring up just one little difference here. There's SEO and local SEO, or search engine optimization and local search optimization. I really look at these as two different things. A lot of SEO agencies might actually just combine it, but it is two different channels on Google, really traditional SEO is the idea of doing certain activities that will rank your website organically for you to gain more traffic. 0:02:17 - (B): Local search optimization is about ranking your Google profile so that your profile ranks. It's not about ranking your website so much as it is about your profile. And then traffic will come to you from your Google profile. And that's really where our focus is. But when someone asks questions about keywords, it's usually in context of like, how they've been taught about SEO and maybe even some paid ads. Because in paid ad strategies, you can actually create a list of keywords and determine how you target those ads. 0:02:51 - (B): So when you think about keywords for your Google profile, I want to point out a few things number one is you want to understand how is your Google profile performing based on the keywords it's showing up for. It usually takes a nice tool for you to get some better information about this. That's why we have mapled pro. I am actually introducing very soon a new tool that's going to work really, really well here for you. 0:03:14 - (B): It's called local IO, so that'd be really awesome once I get that, all those details all hammered out. What I'm trying to do is get some training built for you guys. You aren't left on your own to try to figure out that tool, but it's very cool. Great tool. I'm working with the CEO over there as well. Mapleds Pro, though, is built into our community. If you get into there, there's a tool that shows you keywords. If you look at those keywords, you're going to see how your Google profile is performing based on the keywords you're showing up for. 0:03:42 - (B): This is going to give you a baseline of information to use. You can't technically program, not directly. You can't directly program the keywords you want to show up for with your Google profile, but indirectly you can. So once you have a list of how you're performing with your keywords, you can identify what keywords do I want to perform better for and what keywords are not here that I want to show up better for. 0:04:09 - (B): And there's a lot of different ways that you do that through following the training that we provide in local search academy. Categorizing your business well, the business description, how you're adding data to your services or your products you're listing, there's a lot of different things to do that. A couple I wanted to point out is, number one, what keywords should I use in my Google profile? I'm going to teach you something really quick because there's a lot of software that you can use to build a keyword list. 0:04:40 - (B): But let me share my screen here with you. Let's toggle it over here. So if I were going to Google and I were to type, let's see, painters near me, do you often get this list here that shows up, that expands like, this list is really interesting to me because it's Google telling me what other keywords most other people are also searching for as well based on what I've already input. So one thing you can do is look at what Google suggests and add new keywords ...
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    23 mins
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