In this episode of Food Rebels, AJ Sharp speaks with Clara Latham, founder of Deeply Foods, about the critical importance of fibre in our diets and the alarming fibre gap affecting 96% of the population. Clara shares her journey in the food industry, the founding of Deeply Foods, and the innovative products designed to address gut health through fibre-rich nutrition. The conversation delves into the challenges of being a founder, the significance of taste in health products, and the future plans for Deeply Foods as they aim to educate consumers about the fibre crisis.

This week on Food Rebels, AJ Sharp is joined by Bruce McMichael a freelance food writer, community builder, and the mind behind The Lemon Grove, for a seriously zingy citrus exploration.

From blood oranges with a tiny seasonal window to Amalfi lemons so fragrant they feel “more lemon than lemon”, Bruce makes the case for citrus as the unsung superstar ingredient, lifting flavours, balancing richness, and cutting through fat with that perfect hit of acidity.

There’s a live tasting (sticky hands and all), plus ideas for using every part of the fruit, peel, pith, juice, in both savoury dishes and sweet bakes. Expect food history, microclimates, marmalade championships, and a fresh reminder to cook with curiosity… starting with what’s already in your fruit bowl.

This episode marks a significant milestone for Food Rebels as host AJ Sharp takes the mic for her first-ever solo show. Temporarily moving away from the traditional guest interview format, AJ creates a "No-BS" deep dive into the industry by answering real listener questions gathered from social media and industry peers.

The show tackles the high-stakes world of "Big Food" versus "Independent Brands," addressing the "Trojan Horse" theory of brand acquisitions and the brutal reality of supermarket listings. AJ provides a masterclass in brand transparency, teaching listeners how to look past marketing buzzwords to find genuine value. From the mooted dark side of farm shops to the professional optimism, and occasional embellishments of founder stories, this episode pulls back the curtain on what it's really like to be a food founder. It is an essential listen.