Episodes

  • Your Website Is Dead Weight: Why Brochure Sites Fail in 2026

    Your Website Is Dead Weight: Why Brochure Sites Fail in 2026
    Jan 27 2026
    Your website is not a brochure. And in 2026, treating it like one is costing you growth. In Part 6 of Uncomfortable Truths in Marketing, we break down why static, set-it-and-forget-it websites have become digital dead weight. Clean design, nice copy, and a contact form are no longer enough. If your site isn’t educating, building trust, and communicating value immediately, visitors are gone. This episode explores why modern websites must operate like broadcast studios, not digital brochures. From video-first pages and embedded podcasts to content-driven SEO, AI discoverability, and authority-building at scale, we explain what it actually takes to convert attention into momentum. If your website isn’t broadcasting, it’s disappearing. Ready to level up your brand?Learn more about Follow-Up Media and our approach:https://bit.ly/3W1i0gl For questions and inquiries, contact:info@manfuzed.com Connect with us on social:Facebook: https://bit.ly/423oteFLinkedIn: https://bit.ly/4gWkftmInstagram: http://bit.ly/45CBQmQYouTube: https://bit.ly/49xESKi
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    24 mins
  • The Short Form Won’t Save You

    The Short Form Won’t Save You
    Jan 13 2026
    In Part 5 of Uncomfortable Truths in Marketing, Khristian Lee dives into why short form content—TikToks, Reels, Shorts—alone won’t grow your brand or build trust. He breaks down the five biggest short form mistakes, reveals why algorithms favor entertainment over real business results, and shows how long form content becomes the anchor for authority, conversions, and lasting growth. Learn how to stop chasing trends and start building systems that turn one long form asset into dozens of clips, posts, blogs, and emails—a content flywheel designed to make your brand unavoidable. Short form won’t save you, but when paired with strategy, it can amplify everything that matters. Ready to level up your brand?Learn more about Follow-Up Media and our approach:https://bit.ly/3W1i0gl For questions and inquiries, contact:info@manfuzed.com Connect with us on social:Facebook: https://bit.ly/423oteFLinkedIn: https://bit.ly/4gWkftmInstagram: http://bit.ly/45CBQmQYouTube: https://bit.ly/49xESKi
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    12 mins
  • If You Don’t Control the Narrative, the Algorithm Will

    If You Don’t Control the Narrative, the Algorithm Will
    Dec 30 2025
    If you’re not actively telling your story, the algorithm is doing it for you. And in 2026, that’s not optional anymore. In Episode 4 of Uncomfortable Truths in Marketing, Khristian Lee and Chazz Meatcastle break down why most brands think they control their narrative, and why that belief is an illusion. Perception doesn’t live on your website or in a brand deck buried in Google Drive. It lives in feeds, search results, suggested videos, and now AI summaries. The algorithm doesn’t rank truth.It ranks clarity.It rewards consistency.And it punishes silence. This episode unpacks why inconsistent content, vague messaging, and absence allow the algorithm and AI systems to define who you are, whether you like it or not. You’ll learn why repetition beats perfection, why long-form content anchors authority, how short-form controls discovery, and why cadence signals trust to both audiences and machines. If you want to take control of your narrative, your reputation, and how AI categorizes your brand moving into 2026, this episode lays out exactly what it takes. Ready to level up your brand? Learn more about Follow-Up Media and our approach:https://bit.ly/3W1i0gl Find us on social:Facebook: https://bit.ly/423oteFLinkedIn: https://bit.ly/4gWkftm
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    26 mins
  • Your Competitors Aren’t Better. They’re Just Louder: The Uncomfortable Truths in Marketing

    Your Competitors Aren’t Better. They’re Just Louder: The Uncomfortable Truths in Marketing
    Dec 16 2025
    Episode 3 of Uncomfortable Truths in Marketing pulls back the curtain on one of the biggest lies business owners tell themselves: that their competitors must be smarter, more creative, or more advanced. They’re not. They’re simply louder. In this episode, K-Lee and Rip Boulderbrook break down why visibility beats talent in modern marketing and how consistency creates the perception of expertise, authority, and trust. Loudness isn’t noise, it’s strategy. Repetition isn’t lazy, it’s how credibility is built. And placement, not luck, is what puts brands in front of the right audience at the right time. If you’ve been waiting to feel ready, look perfect, or find the “right moment” to show up, this episode is your wake-up call. Learn how to out-loud your competitors without being annoying, how to turn one piece of content into a full content ecosystem, and why silence is quietly killing your relevance. Your competitors aren’t better than you. They just refuse to be quiet. Ready to level-up your brand? Visit us online: https://bit.ly/3W1i0gl Learn more about our story here: https://bit.ly/3W1i0gl Find us on Social: Facebook: https://bit.ly/423oteF LinkedIn: https://bit.ly/4gWkftm
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    10 mins
  • Hope is Not a Strategy: The Uncomfortable Truths of Marketing

    Hope is Not a Strategy: The Uncomfortable Truths of Marketing
    Dec 6 2025
    In this episode of the Follow-Up Media Podcast, hosts K-Lee and Reginald Sparklehammer delve into the uncomfortable truths of marketing, emphasizing that hope is not a strategy. They discuss how many businesses mistakenly rely on hope-based marketing, which often leads to ineffective results. The conversation covers the pitfalls of hope disguised as effort, the reasons why hope fails in marketing, and the importance of adopting a strategic framework for success. They conclude by outlining the Follow-Up Media philosophy, which focuses on building systems and authority in marketing rather than relying on chance. Ready to level-up your brand? Visit us online: https://bit.ly/3W1i0gl Learn more about our story here: https://bit.ly/3W1i0gl Find us on Social: Facebook: https://bit.ly/423oteF LinkedIn: https://bit.ly/4gWkftm
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    17 mins
  • Unmasking the Invisible Brand

    Unmasking the Invisible Brand
    Nov 18 2025
    In this episode of the Follow-Up Media Podcast, hosts K-Lee and Riley discuss the uncomfortable truths about modern marketing, focusing on the invisibility crisis that brands face today. They explore the reasons why brands become invisible, the importance of consistency in content creation, and the need for a robust content ecosystem. The conversation emphasizes the relevance equation and the challenges posed by the attention economy, ultimately guiding listeners on how to evolve their marketing strategies to avoid invisibility. Ready to level up your brand? Visit us online: https://bit.ly/3W1i0gl Learn more about our story here: https://bit.ly/3W1i0gl Find us on Social: Facebook: https://bit.ly/423oteF LinkedIn: https://bit.ly/4gWkftm
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    25 mins
  • Video: The New Currency in Business

    Video: The New Currency in Business
    Nov 4 2025
    In this episode of the Follow-Up Media Podcast, Khristian Lee discusses the evolution of video as a crucial currency in business, emphasizing its role in the attention economy. He outlines how businesses can leverage strategic video content to build brand momentum, create engaging ecosystems, and measure success through visibility rather than just views. The conversation also highlights the importance of storytelling in video content and contrasts the relational nature of video with the transactional approach of traditional advertising. Ready to level-up your brand? Visit us online: https://bit.ly/3W1i0gl Learn more about our story here: https://bit.ly/3W1i0gl Find us on Social: Facebook: https://bit.ly/423oteF LinkedIn: https://bit.ly/4gWkftm
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    12 mins
  • Transforming Your Website: From Static to Dynamic Media Hub

    Transforming Your Website: From Static to Dynamic Media Hub
    Oct 27 2025
    In this episode of the Follow Up Media Podcast, KLee and Riley discuss the evolution of websites from static brochures to dynamic media hubs. They explore the importance of creating engaging content, the role of SEO, and how businesses can transform their digital presence to boost engagement and revenue. Tune in to learn how to turn your website into a living ecosystem that works for you 24/7. Ready to level up your brand? Visit us online: https://bit.ly/3W1i0gl Learn more about our story here: https://bit.ly/3W1i0gl Find us on Social:Facebook: https://bit.ly/423oteF LinkedIn: https://bit.ly/4gWkftm
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    36 mins