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Flow State Business

Flow State Business

By: Ruby Lee
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Welcome to the Flow State Business Podcast. I’m Ruby, founder and CEO of Flow State Business, and I help coaches and service providers build a business that sells every single day without launches, funnel stacks, sales calls, or the grind.

This show is all about daily sales and finding your flow state within that. I share exactly how I build evergreen, passive sales using a simple bridge model that turns small offers into a full ecosystem, so you can make sales while you sleep and grow toward your first million in flow.

I have spent 8 years in business and generated more than 4 million dollars in sales, and these days I run everything from the Gold Coast with my husband Michael and our two boys. I learned the hard way that more launches, bigger teams, and constant hustle do not buy you freedom. So I stripped it all back, built a model that actually fits my life, and now my masterminds sell out and sales come in almost every day on autopilot.

Each week you get solo episodes packed with the exact tactics behind selling daily, plus honest conversations with other founders and leaders building in flow. You will walk away ready to take aligned action and build a business that feels as good as it looks.

Press play and enjoy the binge.

xo Ruby

© 2026 Flow State Business
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Creative block? You and I need to chat
    Jun 30 2026

    Okay so this one's a bit of a get-it-all-off-my-chest episode pour a cuppa and pull up a seat.

    In-laws gone home, school holidays started, my little one got gastro, and somewhere in all of that I just lost my spark.

    You know the feeling. When posting starts to feel like a chore and you're dragging yourself towards it with your whole body.

    And if you know me, you know discipline and consistency are basically my middle names. So this was very foreign territory.

    So I did something I haven't done in years. And the moment I decided to, I felt this huge pressure release.

    This one's for the deadly disciplined ones who don't know how to tell when the spark's gone

    👉 Listen to the episode with Leo - he does the most incredible hypnosis
    👉 DM me on Instagram - where's your non-performative space?

    Support the show

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    35 mins
  • “I'm so over hearing myself sell” - The identity work behind selling every day
    Jun 23 2026

    Okay so this one's deep. Think late night call with a glass of wine 🍷

    I had my bestie Erin over on Friday and we sat up for hours talking about identity. Who we're becoming, why things don't feel quite there yet, the gap between the old you and the new you you're calling in.

    And then one of my mastermind clients asked me the exact question I think you've been sitting with too. How do you keep selling every single day without burning out?

    And my answer probably isn't what you'd expect.

    So we're getting into the identity work that changed everything for me.

    The thing I call the 1000% claim. Listen to this one and then go do the work 🤍

    You're going to feel so much lighter about selling after this one.


    👉 Join the Daily Sales Mastermind - this is where we do the Identity and Messaging work
    👉 DM me on Instagram - did this one go too deep? Tell me.

    Support the show

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    46 mins
  • How to reignite your passive offers that aren’t selling right now
    Jun 16 2026

    My in-laws are here for two weeks (10 hour journey, two suitcases, a million stories from my mother-in-law 🤍).


    So with way less time on my hands, I did something I've never done before. A midyear sale. 50% off for 50 hours only.


    But here's the thing nobody tells you about passive income. It's not actually that passive. Your funnel is like a fire - you don't build it once and walk away. It needs stoking.


    So I'm sharing exactly how I poke mine back to life when the embers die down. And honestly, it takes about 30 minutes a day.


    👉 Grab the Short Burst Sale Playbook - my entire workflow, emails, stories, and screenshots


    👉 DM me on Instagram - are you going to run a short burst sale?

    Support the show

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    32 mins
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