In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke welcomes back industry veteran Carrie Kepple. Bryan and Carrie share a professional relationship spanning over 15 years, including their time serving together on the IHRSA Board of Directors. Carrie is a board member of the Fitness Industry Technology Council and a distinguished leader in the global fitness industry, having worked with prominent organizations such as Gold's Gym International and Les Mills. Her expertise lies in club operations, and she is the visionary behind Styles Studios, a pioneering fitness concept that combines four boutique studio experiences in one location.

In this conversation, Bryan and Carrie dive into technology stacks, boutique fitness models, and the evolution of hybrid fitness concepts.

One Powerful Quote:

12:03: "Don't get distracted by the shiny new toy. Stay in your lane."

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:00: Bryan opens the discussion with Carrie's background and the creation of Styles Studios.

6:00: Carrie outlines her top three challenges with tech stack integration.

8:39: Carrie shares her insights on tech stack complexity and the high cost of switching systems.

11:09: Carrie emphasizes the importance of mapping the entire user experience for operators.

15:06: Carrie explores how AI tools can streamline the onboarding and member journey.

21:02: Carrie closes with impactful advice for fitness operators and tech innovators.

Bullet List of Resources:

https://www.stylesstudiosfitness.com

https://www.soundhound.com/

Guest Contact Information:

https://www.linkedin.com/in/carrie-kepple-414a555a/

https://twitter.com/CarrieKepple

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke shares his webinar, "Using Data & Technology To Drive Club Revenues," alongside Pablo Viñaspre of FitnessKPI. The session explores how data and digital tools are reshaping fitness business performance, with a focus on practical, real-world application. Listeners will gain actionable insights on improving member retention, optimizing pricing strategies, and unlocking new revenue opportunities through smarter use of analytics and technology. Designed for operators, managers, and industry professionals, this webinar provides a clear framework for making more informed decisions and driving measurable, sustainable growth.

You can view the webinar deck here: https://www.slideshare.net/slideshow/using-data-technology-to-drive-revenue-fitness-kpi-12-25-webinar/284677394

One Powerful Quote:

32:48: "So deciding which moments in the customer journey or in the customer experience I can fully automatize and in which ones I have to go fully human to bring that value."

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

1:46: Bryan opens the webinar by outlining the agenda, followed by Pablo introducing Fitness KPI and its role in data-driven decision-making for fitness operators.

8:58: Bryan and Pablo discuss why data proficiency is becoming a core organizational competency across the fitness industry.

11:50: The conversation turns to how leading enterprises are using data insights to improve the quality and speed of decision-making.

15:02: Bryan and Pablo explore the challenge many organizations face in extracting real value from AI, despite lagging in the development of critical AI capabilities.

18:57: Pablo identifies the most significant sales revenue opportunities currently available to fitness clubs.

23:31: Pablo highlights brands that are setting the standard for excellence in data insights and analytics execution.

29:01: Bryan and Pablo discuss the future evolution of technology stacks for fitness operators.

34:58: Pablo shares what he believes is the single most important mindset shift required to fully leverage data and technology.

37:40: Pablo explains how operators can translate data into concrete operational actions and meaningful KPIs.

42:25: Pablo provides software recommendations for effectively managing and centralizing data.

45:20: Pablo outlines the key barriers and concerns organizations face when implementing data and technology solutions.

Bullet List of Resources:

https://fitness-kpi.com/

Guest Contact Information:

https://www.linkedin.com/in/pabloviñaspre/

https://x.com/PabloVinaspre

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes Vic Kurs, Senior Technology Advisor at Qodeca. Vic leads sales strategy, partnerships, and client success for Qodeca, a firm specializing in custom software and consulting for the fitness, sport, and healthcare sectors. With extensive experience across SaaS and health club operations, he helps organizations streamline workflows, enhance member engagement, and accelerate growth through integrated, data-driven digital solutions. Today, Vic joins Bryan to discuss practical technology adoption, the realities operators face with complex tech stacks, and how to build a smarter digital strategy for the future.

One Powerful Quote:

13:03: "Before any business moves into the AI space, it is absolutely crucial to fix the basics and to put that right."

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:33: Vic shares his background in technology and fitness, and the core challenges operators face in adopting new solutions.

7:52: Vic discuss short-term versus long-term thinking, execution pitfalls, and the switching costs associated with legacy systems.

12:42: Vic talks about the importance of infrastructure design and the operational challenges of automation.

17:02: Vic speaks on the biggest opportunities for improving technology adoption across the industry.

21:40: Vic shares his perspective on the shifting future of SaaS models in a world increasingly shaped by agentic AI.

32:03: Vic offers closing insights and practical advice for operators navigating digital transformation.

Bullet List of Resources:

https://www.qodeca.com/

Guest Contact Information:

https://www.linkedin.com/in/vkurs/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163