Feral by Design cover art

Feral by Design

Feral by Design

By: Pia Williams
Listen for free

LIMITED TIME OFFER

£0.99/mo for 3 months - terms apply. Offer ends 24 August 2026.

Feral by Design is a podcast that uses biomimicry to steal nature’s smartest strategies for human chaos.


Each episode starts with a messy real-world problem, turns to a creature that’s already solved something similar, looks at their strategies and follows the thread you didn’t see coming. Sometimes it lands on one idea, sometimes a few - but it always lands somewhere useful.

Grounded in real science, told through self-deprecating stories, and always surprisingly practical.

Biomimicry made accessible, useful, and genuinely fun.
Nature owns the patent. We get to copy it.

© 2026 Feral by Design
Art Biological Sciences Economics Management Management & Leadership Science
Episodes
  • Which Type of Explorer Are You? Lessons From The Great Tit
    Jul 20 2026

    A three-year-old turns a stolen maxi pad into a bird, a plane, and a crown - no hesitation, no second-guessing. Three completely different uses for one object in about fifteen seconds.

    That moment leads to an unexpected question: why do some of us dive straight at the unfamiliar while others hang back and watch? The answer comes from decades of research on a small British songbird with a name that still makes people laugh - the great tit.

    Scientists have repeatedly found two distinct exploration styles. Fast explorers move immediately and commit hard. Slow explorers sample, check, and stay adaptable long after the fast ones have already locked in. The obvious question seems to be how to create more fast explorers. Nature, however, has been answering a different question all along.

    This episode explores why neither style wins, why the very trait that helps someone commit quickly is also the one that makes them slower to let go, and what it costs a team, a family, or a friendship group when everyone responds to the unfamiliar in the same way.

    Sometimes the bad question is the only way to find the good one.


    References

    1. Verbeek, M.E.M., Drent, P.J., & Wiepkema, P.R. (1994). Consistent individual differences in early exploratory behaviour of male great tits. Animal Behaviour, 48(5).

    2. Dingemanse, N.J., Both, C., Drent, P.J., & Tinbergen, J.M. (2004). Fitness consequences of avian personalities in a fluctuating environment. Proceedings of the Royal Society B, 271(1541).

    S3E03


    Send Pia a note

    Follow Feral for new episodes every fortnight.

    Instagram / Facebook / YouTube : @feralbydesignpod

    feralbydesign.com

    Created and hosted by Pia Williams
    Clever by Nature. Feral by Design.


    Show More Show Less
    12 mins
  • Leave It To Beavers: The London Underground Experiment
    Jul 7 2026

    London has just rehired an employee it fired four hundred years ago. No severance. No apology. Just an awkward, "Come back. We clearly can't do your job without you."

    Her name's Willow, and she's a beaver.

    When five Eurasian beavers were reintroduced to Paradise Fields beside Greenford Tube station in West London as part of the Ealing Beaver Project, they quietly solved a flooding problem that engineers, councils and commuters had lived with for decades.

    But the real story sits beneath the headlines.

    The council's concrete-and-sandbags answer to flooding. The volunteer-built dam Willow promptly judged not good enough. Why beavers aren't dam builders at all, but water managers. And why the human copies still can't quite keep up.

    Using a Feral lens, Pia digs into the fascinating difference between biomimicry and nature-based solutions, and makes the case for checking the dusty shelf before reaching for something shiny and new.

    Last time, we borrowed boundaries advice from a beaver.

    This time, nature's here to remind us that sometimes the smartest hire is the one you fired centuries ago.

    Enjoyed this? Check out the other Beaver episode called How to Build Boundaries That Actually Work: The Beaver Method.


    Biology: Eurasian beavers continually build and maintain wetlands that slow, spread and store water, naturally reducing flood risk while creating habitat for hundreds of other species.

    Principle: Living systems create conditions, not just outcomes. The behaviours that maintain a solution can be just as important as the structures themselves.

    Application: The Greenford beavers show how restoring a keystone species can reduce flooding, improve biodiversity and strengthen communities. Sometimes the smartest engineering solution isn't building something new. It's recognising that nature never really forgot how to do the job.


    References

    • Wilson, C., Maddock, I. et al. (2023). Beaver-like dams can enhance existing flood management strategies for at-risk communities. Journal of Hydrology. Cardiff University / University of Worcester. https://www.cardiff.ac.uk/news/view/2735456-beaver-like-dams-can-enhance-existing-flood-management-strategies-for-at-risk-communities,-study-finds
    • Turnbull, J., Fry, T., & Lorimer, J. (2026). Beavers in Paradise: Prefiguring London's Urban Wilds. Environment and Planning E: Nature and Space. DOI: 10.1177/25148486261447678
    • Restoration Ecology. https://onlinelibrary.wiley.com/doi/full/10.1111/rec.70377
    • The Ealing Beaver Project. Official project website, "Mitigate Flooding". https://theealingbeaverproject.com
    • BBC News. Willow's story, Greenford flooding and the beavers' three-year flood-free record. https://www.bbc.com/news/articles/ckg728erp1yo
    • Positive News. "Step aside, humans": Interview with Şeniz Mustafa, England's first urban beaver officer. https://www.positive.news/environment/how-beavers-solved-a-flooding-problem-in-west-london/
    • The Independent. Greenford flooding and the Ealing Beaver Project. https://www.independent.co.uk/news/uk/home-news/tube-flooding-ealing-beaver-project-greenford-b2996312.html

    S3E02

    Send Pia a note

    Follow Feral for new episodes every fortnight.

    Instagram / Facebook / YouTube : @feralbydesignpod

    feralbydesign.com

    Created and hosted by Pia Williams
    Clever by Nature. Feral by Design.


    Show More Show Less
    11 mins
  • Diminished: The Hidden Costs of Injury
    Jun 19 2026

    A 14-year-old boy suffers two brain bleeds in a freak accident at school. He comes home and sleeps 21 hours a day.

    To everyone watching, it looks like the world has gone quiet. In nature, that stillness isn't defeat. It's a high-stakes repair cycle we're only just beginning to understand.

    This episode sits inside the gap between the crisis everyone rallies around and the long, invisible recovery nobody quite knows how to show up for, when contribution disappears, healing looks like nothing, and sometimes the injury itself can't be seen.

    The answer turned up in the most unlikely places: a tiny ant on a raid and a social mongoose with a very specific job description.

    Using a biomimicry lens, Pia explores what banded mongooses do when a member can't keep up, and what Matabele ants reveal about the signals that trigger, or fail to trigger, rescue. Not metaphor. Biological strategy.

    Because maybe the question isn't what someone can no longer do. Maybe it's what they can still genuinely contribute, and whether the system is built to notice.

    Nature owns the patent. Some recovery required.


    If you enjoyed this episode please share it with someone. Nature thrives on signals, and Feral does too.


    00:00 Diminished
    00:54 Henry's accident
    05:05 A biomimicry question
    08:50 Contribution, not consolation
    13:05 When doing nothing is actually the work
    15:25 Why invisible injuries are so isolating
    17:55 The recovery is collective
    22:10 Karen's question, answered
    23:25 Nature owns the patent

    S2E0X

    Send Pia a note

    Follow Feral for new episodes every fortnight.

    Instagram / Facebook / YouTube : @feralbydesignpod

    feralbydesign.com

    Created and hosted by Pia Williams
    Clever by Nature. Feral by Design.


    Show More Show Less
    23 mins
adbl_web_anon_alc_button_suppression_t1
No reviews yet