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Fast Time To Market

Fast Time To Market

By: lateralworks
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About this listen

In the early 1990s, lateralworks conducted an extensive multi-company study involving over 500 people who worked on fast-to-market projects in Silicon Valley. Since then, they have worked with hundreds of teams to accelerate the delivery of new technology products to market. The research continues today to keep the best practices current.


This podcast series will share many of the practices that teams use to deliver the right product to the market at the right time.


© 2026 lateralworks
Economics Management Management & Leadership
Episodes
  • Build Lateral Core Teams for Market Speed
    Jan 26 2026

    In Build Lateral Core Teams for Market Speed, the conversation gets into the real mechanics of moving faster without turning your org into chaos: why “core teams” beat endless handoffs, how to design small cross-functional groups with clear ownership and decision rights, and what operating rhythms (intake, prioritization, feedback loops, metrics) keep work flowing instead of stalling. Expect practical takes on where teams usually get stuck—dependency spaghetti, unclear accountability, competing priorities—and concrete ways to fix it so you can ship, learn, and adapt at market speed while still keeping quality and alignment intact.

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    30 mins
  • Project Speed Paradox
    Jan 23 2026

    If you've ever spent weeks building a detailed project schedule only to watch it become obsolete within days, this episode is for you. The FTTM Podcast dives into why traditional planning is often just "expensive wallpaper" and introduces a radically different approach: one where being roughly right beats being exactly wrong, where you deliberately ignore resource constraints to expose the real gap in your timeline, and where a "wiggling" finish date is actually a sign of health while a perfectly flat line should terrify you. The hosts break down practical concepts like macro-to-micro planning, refresh rhythms, and "peeling the onion" to manage hidden critical paths—all designed to transform your schedule from a document of doom into a tool that actually buys back time. Whether you're stuck in a death march or just tired of watching projects crash in slow motion, this episode offers a surprisingly liberating framework for how the fastest teams actually plan.

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    8 mins
  • Why Exact Schedules Are A Hallucination
    Jan 23 2026

    If you've ever spent weeks building a detailed project schedule only to watch it become obsolete within days, this episode is for you. The FTTM Podcast dives into why traditional planning is often just "expensive wallpaper" and introduces a radically different approach: one where being roughly right beats being exactly wrong, where you deliberately ignore resource constraints to expose the real gap in your timeline, and where a "wiggling" finish date is actually a sign of health while a perfectly flat line should terrify you. The hosts break down practical concepts like macro-to-micro planning, refresh rhythms, and "peeling the onion" to manage hidden critical paths—all designed to transform your schedule from a document of doom into a tool that actually buys back time. Whether you're stuck in a death march or just tired of watching projects crash in slow motion, this episode offers a surprisingly liberating framework for how the fastest teams actually plan.


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    14 mins
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