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Fans Create Fans

Fans Create Fans

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Sports participation rarely begins with a registration form. For many young people, it begins with a moment of exposure: a game on television, a highlight on a phone, an athlete they admire, a replay that makes a difficult play easier to understand, or a national-team performance that makes a sport feel larger than it did before. Media does not replace access to fields, coaches, schools, parents, local programs, and affordable leagues, but it often creates the first emotional connection that makes a child want to participate.

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