Aaron talks with executive coach Alicia Henton about building stronger organizations through coaching, consulting, and communication. They explore leadership, culture, capacity versus capability, change management, and why clear communication is essential for helping teams align, grow, and pull in the same direction.

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---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com

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Show Sponsors: CooperVision MacuHealth

After listening to Dr. Chris Wolfe’s discussion on the dangers of becoming a specialist at the expense of comprehensive care, Aaron explores a different challenge facing optometry: the reluctance to embrace sales. Drawing on Daniel Pink’s To Sell Is Human, he argues that ethical selling is simply helping patients trade time, money, effort, and trust for a better outcome. Through real-world examples, from contact lenses and IPL to restaurant servers and his own dentist, he explains why conviction, communication, and trust often matter more than clinical knowledge alone, and why becoming a better communicator may be one of the most valuable skills any healthcare professional can develop. Chris Wolfe Podcast: The Danger of the Specialist to the Comprehensive Optometrist (https://podcasts.apple.com/us/podcast/eyecode-media/id1449429774?i=1000773685759)

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Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision