Extra Shot | Update on Coffee Consumer Behavior Ep. 16 cover art

Extra Shot | Update on Coffee Consumer Behavior Ep. 16

Extra Shot | Update on Coffee Consumer Behavior Ep. 16

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Takeaways

  • 59% of coffee drinkers changed at least one coffee buying behavior.
  • Overall daily coffee consumption remains steady at 66%.
  • Specialty coffee consumption increased from 55% to 58%.
  • Daily use of espresso machines at home increased from 10% to 13%.
  • Convenience often outweighs quality in coffee preparation.
  • 29% reported their financial situation worsened over the last six months.
  • 37% of Americans are dining out less frequently.
  • Diners are looking to spend less money when eating out.
  • Coffee drinkers are reducing purchases from cafes and restaurants.
  • Coffee roasters can adapt to changing consumer preferences.

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