In this episode, I interview Jennifer (Jen) Marino, Chief Marketing Officer at MSIG USA, to talk about her impressive career journey and the evolving role of marketing in insurance. Jen shared how she transitioned from consumer products into financial services, bringing with her a sharp focus on data, customer experience, and brand strategy. We explored how she’s used data-driven insights to move marketing beyond activity metrics and into real business impact, shifting the conversation from spending to effectiveness, and earning marketing a true seat at the leadership table. Jen also shared how marketing can be a powerful growth accelerator when aligned with underwriting and distribution strategies, strengthening broker relationships, and helping insurers become more proactive and relevant in the market.

What I loved most about this conversation was Jen’s perspective on influence and equity in leadership. We talked about how moving from execution to impact requires business fluency, visibility, and courage, and how influence is built over time through credibility and consistency. Jen also shared her passion for advancing women in leadership, emphasizing the importance of intentional opportunity, transparency, and mutual support in the C-suite.