Want to keep showing up in search this summer without spending every waking hour creating content? Good news: you don't need a complicated SEO strategy to see results.

In this episode of Everything SEO, Mckayla pulls back the curtain on her own summer SEO plan and shares exactly what she's doing to maintain visibility while spending most of her summer out of office. From blogging and content repurposing to email marketing and brand-building across platforms, she's breaking down the simple, sustainable strategy she's using to continue growing traffic, building authority, and setting herself up for a strong fall season.

Questions answered in this episode:

• What should your SEO strategy look like during a slower season of business?
• How can blogging support long-term SEO growth even when you're out of office?
• Why is content repurposing one of the most effective SEO strategies available?
• How often should you be publishing content to maintain visibility in search?
• What are content clusters and why do they matter for SEO?
• How do internal links help improve rankings and authority?
• What role do platforms like Instagram, YouTube, Pinterest, and LinkedIn play in SEO?
• How does email marketing support your SEO strategy and website traffic?
• What is referral traffic and why is it important for search visibility?
• What types of keywords should you target if you want more conversions from SEO?

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More Ways to Learn & Connect with Me:

Blog: www.thecommamamaco.com/blog

Instagram: @‌commamama.co

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Google isn't dead. Search is evolving, AI is becoming more visible, and the internet seems to be having a collective meltdown about what it all means for SEO.

In this episode of Everything SEO, Mckayla breaks down Google's latest search update and why the panic surrounding AI-powered search may be a little premature. She explains what actually changed, why the "death of the 10 blue links" isn't quite what people think it is, and why making drastic changes to your SEO strategy right now could do more harm than good. Most importantly, she shares the one thing she's standing firmly behind as search continues to evolve: strategy still matters.

Questions answered in this episode:

• What is Google's new AI-powered search experience and how is it different from AI summaries?
• Will AI search replace SEO and organic traffic?
• What should you focus on right now to maintain visibility in search?
• How do you know when it's time to change your SEO strategy and when it's time to wait for more data?

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More Ways to Learn & Connect with Me:

Blog: www.thecommamamaco.com/blog

Instagram: @‌commamama.co

Don’t forget to follow and subscribe to the show to be notified when new episodes are available!

A new Google Core update is rolling out, which means now is the perfect time to talk about what to do (and what NOT to do) when Google makes changes—whether they're big, small, or just plain annoying.

In this episode of Everything SEO, Mckayla breaks down what a core update actually is, why your search console might look a little wild right now, and how to navigate the volatility without spiraling. She's sharing her own experience of losing 90% of traffic on one of her sites (and waiting over a year for it to recover), plus what steps to take once the dust settles. Spoiler: panicking is not on the list.

Questions answered in this episode:

• What is a Google Core update and how is it different from other updates?
• Why do rankings fluctuate so much during a core update rollout?
• What should you NOT do while a core update is happening?
• How long should you wait before making changes to your site?
• What steps should you take after the update finishes rolling out?

Connect with Mckayla:

Blog: www.thecommamamaco.com/blog

Instagram: @‌commamama.co

Don’t forget to follow and subscribe to the show to be notified when new episodes are available!