Episode 40 is a short, calm, but serious wake up call for ambitious professionals building a business while working a 9 to 5.
This one is recorded during a snowstorm, and that is the whole point. Snow days, PTO, and unexpected time off expose something most people do not want to admit. A lot of people say “if only I had the time” but when time shows up, they still do not move. In this episode I break down why that happens, how to stop lying to yourself about time, and how to use any day off as fuel for real progress without needing the whole day.
You will hear me walk through the real pattern: the week drains you, the weekend gets eaten by responsibilities, and then you tell yourself there is not enough time to build. My push is simple. Do a real time audit. Find the hours you actually have. Then protect them. Block the time and assign it to a specific task, not “work on my business.” The more specific you are, the more likely you are to follow through, because your mind can actually see what you are about to do. That clarity turns “someday” into execution.
I also share a personal story from the pandemic that humbled me. I used to blame noise, roommates, and circumstances. Then I got exactly what I claimed I needed: peace, quiet, and multiple days alone. And I still wasted it. That moment forced the truth: I did not need more time. I needed honesty, structure, and follow through. If you have ever blamed your schedule, your job, or your environment, this episode will hit home.
To close, I transition into a practical marketing note for business owners: a simple way to think about SEO without getting overwhelmed. I explain why your Google Business Profile matters, why your homepage is the real “home base,” and why clean beats chaotic when you are trying to show up in search. If you are paying someone to build your site, I also tell you what to do before you hire: ask better questions, interview multiple people, and do not get intimidated by the noise.
If you are building your dream in between meetings, after work, and before the sun rises, this is your reminder: do not wait for a perfect schedule. Use what you have, block it, make it specific, and respect the time the way you want your future business to respect you.
TIMESTAMPS:
01:06 - Welcome to the show
02:36 - If only I had _____
16:04 - Time off Strategy
21:06 - KJC Update
24:01 - Mini Mini SEO Basics
Keywords: snow day productivity, time blocking for entrepreneurs, build a business while working, entrepreneurial employee, side hustle execution, time audit, structured entrepreneurship, focus and follow through, stop making excuses, SEO basics, Google Business Profile, homepage SEO, small business marketing strategy.