Episodio 4. enMARCAndo la DESTINOS
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Episodio 4. enMARCAndo la DESTINOS
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Gracias a la experta Margarita Alonso Lavalle, pudimos aprender lo que es una marca país revisando los modelos de creación de marca y cómo se crean las estrategias de branding para países, ciudades y destinos.
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