Building a business that fits your life—not the other way around. In this episode, Jeb Johnston shares how he created a coaching business rooted in connection, passion, and personal fulfillment. He talks about the risks, the hard work, and why feedback is essential for growth. If you've ever felt stuck in a role that doesn't align with you, this conversation is worth a listen.

SHOW NOTES:

[00:01:15] Building a business around lifestyle.

[00:05:47] Nutrition as a career focus.

[00:06:35] Behavior change in nutrition coaching.

[00:12:11] Humility in mentorship relationships.

[00:14:35] Asynchronous client coaching methods.

[00:18:30] Accountability and communication software.

[00:21:19] Challenging clients and emotional eating.

[00:25:35] Understanding maintenance before weight loss.

[00:28:17] Accountability in coaching software.

[00:31:08] Daily writing for engagement.

[00:35:41] Email list growth strategies.

[00:38:57] Centralized business management solutions.

[00:40:11] Launching a coaching program.

[00:45:05] Pricing changes for coaching services.

[00:47:46] One-to-one coaching model.

[00:50:46] Sustainability in coaching practices.

[00:54:32] Values-driven, ethics-driven marketing.

[00:57:20] Niche coaching for profitability.

[01:01:22] High-value personal coaching services.

[01:05:51] The role of AI in coaching.

[01:08:01] Defining personal values in business.

[01:12:10] Passion for coaching and lifestyle.

[01:15:47] Coaching technology for client success.