Episode 5: The Build Up to the Big Gig cover art

Episode 5: The Build Up to the Big Gig

Episode 5: The Build Up to the Big Gig

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After 57 years, more than 3,000 unique performers, and countless memories formed in front of 12 stages, Summerfest has literally helped shape Milwaukee and its lakefront.

But "The Big Gig" isn't just about the music. There's the sights, the smells, the snacks, the scenery and the sentiment that you can't find anywhere else in the world.

With opening day (June 19) on the horizon, the guys sit down with Milwaukee World Festival, Inc. CEO Sarah Smith Pancheri to find out why Summerfest is a must-see (and must travel-to) every year.

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