Episode 4 - Customer experience—the new differentiator
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Episode 4 - Customer experience—the new differentiator
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By bringing together data from multiple sources such as marketing, sales, services, and connected vehicles, automakers and their partners can create deeper connections and greater customer insights. Magnús Guðjónsson of Annata shows how building a foundation for personalized omnichannel consumer experiences can strengthen automotive brand loyalty.
View the transcript.
Kerry Lebel | LinkedIn | Twitter [host]
Magnús Guðjónsson, Evangelist and Solutions Architect, Annata | LinkedIn [guest]
Annata
Microsoft Automotive
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