SummaryWelcome to The MarketMYSTR show, episode 2! In this episode, Scott and Jeremy discuss their journey in building Ultvare, a co-hosting business for short-term rentals. They share their backgrounds, the challenges they face, and their ultimate goals for the business. The conversation highlights the importance of accountability, strategic planning, and the lessons learned along the way as they navigate the complexities of the short-term rental market.TakeawaysThe journey of building Ultvare is documented for others to learn from.Scott's background in marketing software led him to short-term rentals.Jeremy transitioned from construction management to co-hosting short-term rentals.The importance of focusing on quality over quantity in property management.Building a business that allows for personal freedom and family time is a priority.The strategy involves targeting specific markets for co-hosting.Wins include setting up contracts and preparing for client onboarding.Objectives for the week include relaunching the website and marketing efforts.The partnership is built on complementary skills and accountability.Long-term success requires building a business that can operate independently.Chapters00:00 Introduction to Ultvare and the Journey Ahead03:03 Founders' Backgrounds and Their Motivations05:42 The Birth of Ultvare and Initial Strategies08:28 Defining the Ultimate Goals and Market Focus11:05 Challenges and Lessons Learned in Co-Hosting14:02 Setting Boundaries and Unique Selling Propositions16:36 Revenue Management and Future Growth Strategies22:45 The Haves and Have-Nots of 30A23:30 Setting Goals for Property Acquisition24:42 Celebrating Small Wins26:33 Building a Strong Team27:46 Identifying Losses and Challenges29:16 Defining Roles and Responsibilities31:10 Creating a Legacy Business33:17 Engaging with the Community35:13 Overcoming Initial Hurdles36:54 Looking Ahead: Future ObjectivesFor more information or to start a free trial with MarketMYSTR, visit https://marketmystr.comFor more information about Ultvare, visit https://ultvare.com