3/18/26

Episode Summary

This episode features a conversation with Kate Latham of the brand Modern Hoopla about their experience using Shopify Collective, Shopify’s wholesale-style marketplace that connects brands and retailers. The discussion focuses on how Collective works in practice and the opportunities it creates for both sides of the partnership.

Key points from the episode

• What Shopify Collective enables
  Shopify Collective allows Shopify stores to sell products from other Shopify brands without holding inventory. When a retailer sells the product, the supplier ships it directly to the customer.
• Modern Hoopla’s perspective as a brand
  The guest explains how their business uses Collective to expand distribution by partnering with other Shopify stores that can list their products and sell them to new audiences.
• Benefits for retailers
  Retailers can quickly expand their catalog with complementary products from partner brands, test new product categories with minimal risk, and avoid carrying inventory.
• Benefits for suppliers
  Suppliers gain access to new sales channels and audiences through partner retailers while still fulfilling orders themselves.
• Operational considerations
  The episode discusses practical issues such as selecting the right partners, ensuring brand fit, managing margins between retailer and supplier, and maintaining a good customer experience when orders are fulfilled by another brand.

Overall takeaway

Shopify Collective can function as a low-risk distribution channel for brands and a catalog-expansion strategy for retailers, but success depends heavily on choosing the right partners and managing logistics, margins, and expectations carefully.

Show Links

• Modern Hoopla - https://www.modernhoopla.co
• Brand-It! Calendar - https://apps.shopify.com/brand-it-calendar

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-181-shopify-collective-with-modern-hoopla