Episode 12: Exploring AVEBE's Cooperative Model - Reconnecting on Our Potential Collaboration
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Episode 12: Exploring AVEBE's Cooperative Model - Reconnecting on Our Potential Collaboration
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𝗙𝗶𝗻𝗮𝗹 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝗼𝗳 𝗦𝗲𝗮𝘀𝗼𝗻 𝟮
In this final episode of Seeds of Tomorrow – The Next Chapter, we explore a fascinating model of agricultural innovation — where farmers lead the entire value chain, from breeding to global markets.
Hosted at the Community Plant Variety Office (CPVO), this conversation with Marleen de Rond-Schouten (Director of Agro & Strategy at Royal Avebe) and Nuria Fernández Urquía (Vice President of the CPVO) reveals how a fully integrated, grower-owned cooperative approaches breeding, sustainability and innovation.
From developing disease-resistant and climate-adapted varieties to reducing inputs and exploring new genomic techniques, the episode highlights how combining science, strategy and collaboration can drive long-term impact in agriculture.
It also examines how business models, intellectual property and global demand shape the future of plant breeding — showing that innovation is not only about technology, but about how the entire system works together.