Episode 11: Redefining Experiential Retail: The Harry Potter Story
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Episode 11: Redefining Experiential Retail: The Harry Potter Story
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In this episode Justin Kahn, Former Executive Director of Global Retail Experience at Warner Bros. Entertainment, and Daniel Yaffe, COO & Co-founder at AnyRoad, will give you an inside look at the story behind the Harry Potter retail experience, and discuss the need to change the way you think about traditional retail.
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